events

Why Burberry rules London Fashion Week

Burberry is an awesome brand.

Not just because it is one of the chief reasons London can lay claim to being the world’s fashion capital right now. Not just because CCO Christopher Bailey comes across as such a lovely, down-to-earth chap. And not just because their spring/summer 2012 collection includes such gems as this gorgeous lapiz crochet trench coat.

Burberry may be ‘the biggest luxury brand in social media’ (thanks to a wide-reaching use of social technologies, its own social network ,and a huge number of fans and followers) but that doesn’t impress as so much as how the brand is using those tools and engaging that community. For example:



“You have to create a social enterprise today; you have to be totally connected with everyone who touches your brand. If you don’t do that, I don’t know what your business model is in five years.”

Amen Angela Ahrendts, Burberry CEO.

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Why You Should Break Out of Your Social Media Shell

Don’t get me wrong – social media is great. You can make wonderful connections that way. I know I have.

But, it’s only part of the equation.

The real magic happens when you step away from the computer and transform those online connections to in-person relationships.

I’ve done business with people I’ve met online and have developed a cadre of colleagues and friends through social media connections. But, none of that would have been possible if I hadn’t stepped away from my computer to meet folks in person.

I know this isn’t always easy for folks, especially if you’re new to social media. Trying to determine when it’s appropriate to ask someone for coffee can be scary if you’ve never done it before.

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