experiment

Marketing in a Social Media World

experiment

Experiment means trying different approaches until you hit the one that works.

Too often “strategic planning” means setting a course and sticking by it no matter what the feedback. The benefit and beauty of social marketing is the ability to experiment in a new environment and chart a course that may otherwise have never been discovered.

Time to come out of that BRAND controlled shell and harness the engagement and user generated content/feedback that can drive the business into the future…

Don’t be scared, it will only hurt a little and the benefits can far outweight any pain.

Ted Rubin

How to Spark a Snowcrash & What the Web Really Does

It’s been an interesting week, to say the least.

In a lot of ways, we all just pulled each other up to a new frequency, I think. We’ve been sharing our ideas and perspectives of our personal discoveries for a while now, and all of a sudden all these perspectives assembled into an insight that helped me understand why the human network is so important, and why building a personal ‘trust network’ is critical for moving forward in society. (For anyone new here, check out An Idea Worth Spreading post and comment thread as an orientation to this site and the thinking going on here.)

So the past few days have been spent thinking about what just happened, and how we can keep doing it.

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