The word “transparency” has become quite popular over the last few years. It is most often used in the social media world and anything related to anything in the online space for that matter.
The need for brands, marketers – truthfully all of us, to be completely transparent is paramount in today’s world.
This past July I wrote an article A Transparent, Live Case Study Of A Company Going Social which told the story of a company called Domo, its CEO Josh James and his very forward-thinking ideas on the use of social media among his employees.
So that’s one example of the use of the word “transparent.”
Back in 2010 I wrote a piece entitled About that whole transparency in social media thing…