According to a January article by eMarketer, research from the social marketing software firm Awareness, Inc. shows that businesses are thinking about getting back into blogging for 2012, and it’s about time. The survey also indicated that businesses are looking at expanding their social footprint to new platforms, but I think the “getting back to basics” with blogging is a particularly good strategy.
While I truly love the relationship-building of social media, it’s often a moving target responsible for a lot of “shiny new toy” syndrome. After a while, we begin to feel like jugglers spinning plates—sooner or later something’s got to give. However, that something shouldn’t be your blog. A blog is quite simply one of the best ways to enlighten prospects about why they should do business with you, and it should be at the core of your content marketing efforts.