Earlier this week, I talked about the importance of blog post frequency. If you’re not updating your blog regularly, it’s the first thing that sends me packing.
However, blog frequency means absolutely nothing if you don’t have good content to back it up. That’s why the very best blogs in the world offer killer content on a consistent basis.
If you spend any amount of time reading blogs, you’re likely to hear “content is king”. While that is most certainly true, trying to achieve truly great content is a lot easier said than done.
So, what the heck is good content anyway?