Whether you are in social media or any kind of business one of the most important traits you can demonstrate is consistency!
Consistency is defined as being marked by harmony, regularity, or steady continuity and free from variation or contradiction; showing steady conformity to character, profession, belief, or custom. Doesn’t that also sound like a great rule of thumb for a social media practice?
Humans tend to be attracted to balance and consistency. A person can only be as successful in their life’s endeavors as they are consistent in their life’s behaviors. In other words you have to “walk the talk.” This is true on the “online or offline world.”
This means that as a leader, your actions (what you say, what you do, where you spend your time, what you deem as being important, the decisions you make etc) must be consistent… day in and day out. That way, the people who follow what you say and do – will see consistency in your actions and behaviors.