Live From the War Room April 19th


In case you missed the news, McDonald’s had a National Hiring Event April 19th when they recruited 50,000 new employees from the front counter to the home office. We are tremendously excited for this event and the overwhelming response that we’ve received from prospective employees and media.

With this post, I wanted to lift the tent slightly and share a little about how we are managing the communications for this event. As you can imagine, the planning and communications out to the Field (McDonald’s speak for the 14,000 restaurants and thousands of employees around the country that make our operations run smoothly) has been going on for months.

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Marketing Benefits of Employee Engagement #MMchat with @BillBoorman

HR met marketing during our eleventh MarketerMonday Chat #MMchat and our SPECIAL guest, @BillBoorman made the introduction last night. A recruiting industry rockstar, Bill spent 27 years in and around the headhunting industry and is what you might call a veteran!. @BillBoorman then decided to become a social media amateur and founded #tru events and has run 6 unconferences with 4 more planned before Feb, all marketed/built through social media. Our topic for #MMchat this evening was the Marketing Benefits of Employee Engagement and anyone who thinks the two can be managed seperately in the future may wish to think again!

This is only the eleventh #MMchat we’ve held and see #MMchat for more details on MarketerMonday Chat our previous SPECIAL guests, transcripts and our upcoming schedule.

Thanks again to @BillBoorman as well as all of you AWESOME #MMchat tweeps who joined us and participated for a truly ENGAGING and very interactive chat!

Check out the full transcript of the chat at http://bit.ly/BillBoorman and please join us next week as Judi Samuels, @ChiefLemonhead arrives on October 18th at 8:00 pm EST for True Love, True Loyalty! See you all then!

Cheers

Jeff Ashcroft

@TheSocialCMO