It’s not often I have cause to quote this person but in this particular article in this particular context, something this person said (and in fact wrote a book with the same title) seems quite appropriate, at least depending on which side of the American Apparel Hurricane Sandy debate.
The quote is “There is no such thing as over exposure” and it was of course uttered by one Donald Trump.
Now if you’re in the Trump camp, so to speak, you won’t have any problem with what American Apparel did recently in trying to capitalize on the fervor and interest in Hurricane Sandy. And perhaps the word “capitalize” is the operative word for we do live in a capitalistic society, right?