IBM

When It Comes To Social CEOs One Group Is The Clear Winner

There are many – myself included, who believe in the adage “it starts from the top down” when it comes to leadership in a company or business. I don’t care if it’s a professional sports team or a business that has just a few employees. How the leader of that company acts, thinks and carries his or herself on a daily basis goes a long way to ensuring the overall success or failure of that company.

And when it comes to the use of social media – or lack thereof,  it appears one group of CEOs is not doing their part or carrying their load or whatever catch phrase you happen to prefer.

As a follow up to their report done earlier this year on CEOs and social media, Domo and CEO.com just released the findings of another report or study. However, unlike their earlier report which focused squarely on the CEOs of Fortune 500 companies, this one was “designed to compare and contrast social media habits among leaders of America’s largest companies (Fortune 500) and America’s fastest-growing companies (Inc. 500).”

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When It Comes To Mobile Marketing, Integration Is Key

As a long-standing proponent of marketing integration I can speak to the fact that many marketers still have difficulty in putting it into practical use, including many chief marketing officers which was the basis of my piece aptly titled The Eleven Letter Word That Continues To Elude All CMOs And Marketers.

Based on recent research it would appear many in the mobile marketing space would be wise to integrate their marketing messages, especially this holiday season and in particular across two specific mediums.

The research comes from Responsys, AKA the company I work for, and reveals some very interesting and intriguing findings and shows a clear correlation and opportunity for mobile marketing folks.

According to the research almost 40% of consumers who previously opted in to receiving promotional emails from a retail marketer are also interested in getting promotional messages from these same retailers via SMS or text messaging. The findings alone would be significant but when you factor in that this past Cyber Monday saw an increase of 96% in mobile sales year-over-year from 2011 according to IBM, plus mix in the the fact that the percentage of emails being read on a mobile device are growing steadily literally as we speak – 

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Message to Businesses: Change Your Framework—Change Your Future

 

 

 

 

 

Originally posted at IBM Smarter Commerce… Redefining commerce in the age of the customer. 

A comment by Dino Dogan on my post regarding Scaling Social Messaging got me thinking recently. He said:

“Businesses try to force-fit their own framework onto the existing social framework. That’s a mistake. Social framework is much bigger and stronger. When two frameworks meet, one has to give in. In this case, biz framework has no choice but to give in or lose out. “

This is totally in opposition to the way businesses approached frameworks in the past. In the past, the frameworks were controlled, imposed, and enforced onto consumers by a business.”

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