Social media is radically changing the way we relate with our environment, at large. People, brands, companies all want to communicate with their ecosystems. Amongst social media platforms, Facebook is the heavyweight, whether for individuals, brands and companies.
Facebook has been initially developed for individuals and business pages were first intoduced in 2008. Now that brands and companies are flocking onto the social network, they must adapt the platform to their business needs if they want to remain relevant.
A recent article from Jeffrey Cohen detailing why Facebook is doing it wrong for B2B businesses makes me want to extend the thought and say that they are doing it wrong for all businesses.