It seems that everyone claims to be a Twitter expert these days. Of course, most are not. But several of the real Twitter pros I know—including those who have written books about using Twitter as an effective marketing and public relations instrument—have figured out how to best leverage the 140-character microblogging tool to promote themselves, their books, their firms, and their clients. And some of them actually follow their own advice!
How Smart Marketing Book Authors Use Twitter
For example, Mark Schaefer of Schaefer Marketing Solutions is the author of the book The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time. He and his firm provide affordable outsourced marketing support to address both short-term sales opportunities and long-term strategic renewal.
Mark uses Twitter to help deliver on that promise for a number of his blue-chip clients, including Nestle, AARP, Anheuser-Busch, Coldwell Banker, Scripps Networks, Keystone Foods, and the U.K. government. He also very effectively promotes himself and his book on Twitter as part of his own marketing, branding, and relationship-development strategy.