Not sure if you heard or not but the Super Bowl is this coming Sunday. Just felt it my duty to remind you all of that in case you were, say, on another planet the last week or so.
jerry rice
Some Lessons From Jerry Rice For All Marketers
This past January, not long before Super Bowl XLVIII, I published an article entitled What A CMO Can Learn From A Super Bowl Winning Quarterback. In that article I shared some of the many things a CMO, or anyone in marketing quite frankly, can learn from a certain Super Bowl winning QB.
The QB in question just happened to be one half of the greatest quarterback/wide receiver combinations in the history of the National Football League, in my not-so-humble opinion.
I am referring of course to Joe Montana, he of the four Super Bowl rings. Yes, that Joe Montana.
As I wrote back then, there is a tremendous amount of similarity between the sports world and the world of marketing and advertising. There are many lessons that crossover between the two worlds for sure.