Live From the War Room April 19th


In case you missed the news, McDonald’s had a National Hiring Event April 19th when they recruited 50,000 new employees from the front counter to the home office. We are tremendously excited for this event and the overwhelming response that we’ve received from prospective employees and media.

With this post, I wanted to lift the tent slightly and share a little about how we are managing the communications for this event. As you can imagine, the planning and communications out to the Field (McDonald’s speak for the 14,000 restaurants and thousands of employees around the country that make our operations run smoothly) has been going on for months.

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Social Media: Brand Making & Brand Breaking–What Keeps CEOs Awake

As a “Twitter Evangelist” I feel like I preach daily about the benefits of Twitter for businesses. And not just Twitter, but all social networks as a rule. Posting online about your business clearly improves your search rankings and can dramatically improve your business “digital footprint” as my friend Brad Wilkerson likes to say.

It can also help you tell your story, promote events, promote your news (PR), recruit good people, etc. The benefits far exceed the negatives in my opinion.

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