The first step in creating something valuable for your audience is to think and feel what your audience is feeling. Tom Asacker in A Little Less Conversation, p. 61
Empathy: getting really close to folks so you can almost see it from their eyes and feel it as they do
There’s never been a better time for small businesses and independents to leverage technology and excel! Asacker says you’ll need to “go deep” in your relationship with your marketplace. Deep enough, in fact, to be close enough to them during those precise times when they’re exposed to your types of products and services, evaluating options, receptive to messages, and making decisions, so that you can make informed predictions about how to stimulate their desire, have them care about and relate to you and your offering and, subsequently, make them happy (p. 61).