Location based advertising is rapidly becoming the “next big thing.” Having the ability to hit (figuratively) someone with an ad on their mobile device based on their location at any given moment in time is, well pretty darn exciting and most assuredly very promising in terms of success.
Back in April a headline on cnet.com read: Location information to make mobile ads more valuable. In the article the writer made reference to two interviews in which “the CEO of the mapping app Waze and ad executives Jason Spero from Google and Mollie Spilman of Millennial Media talked up the importance of users’ GPS location information to help tailor advertising.”
Seems the folks at Facebook are paying attention to the ever-growing popularity of location based advertising as witnessed in Parmy Olson’s Forbes column on May 9th in which she wrote of the fact that Facebook (is) In Talks To Buy Waze For $1 Billion.