Alone we can do so little; together we can do so much!
Entrepreneurs by nature are performance driven. We have no guarantees of long-term employment, retainers, or even work into next week. What drives us is the desire to do great work—and to keep good clients. To be independent and successful.
A significant event for me in 2011 awakened fresh clarity in my business. My father died in May, at the age of 90, and as our entire family surrounded his hospital bed, I was struck by the preciousness of time. It’s the ultimate non-renewable resource.
On Thursday afternoon I was sitting in Zoé’s Lounge waiting to meet another interesting tweep when all of a sudden Twitter began to erupt with tweets about Facebook being down. It was not dissimilar to the online reaction when a major natural disaster occurs, but of course this was only a virtual disaster. No doubt there was panic among those heavily invested and addicted to Facebook (see graphic below) of which I am not one, but I thought this was a timely opportunity to share with you @JefftheSensei ‘s post on his perceptions of Facebook which follows…
A rather smart chap I recently met by the name of Tommy ( @tommyismyname ) asked me for my opinion on a recent blog post of his regarding whether you love or hate facebook. This does require a name and email to download his FB report so be forewarned, but it is worth the read as Tommy is a very sharp knife in a drawer full of dull cutlery!
So do I hate or love Facebook? Neither answer works for me really. For what originally started out as a way to meet chicks for a couple horny college kids, its a smashing success. Whatever you believe, you absolutely have to respect what Facebook is – A Social Media Leviathan.
Personally I don’t use it, but I’m fascinated by its current power and future potential.
Why? Well, contrary to many other social platforms, Facebook has found one of the keys to success in B2C relationships – create an addictive positive experience. The constant flow of human drama from friends and friends of friends is reality TV served up in ADD fashion about your favorite people, your friends. It has taken gossip to a whole new level. Add to this social games like Farmville and its ilk with the ability to compete and work with your friends delivers you addictive content of the highest order.
Our twelfth MarketerMonday Chat #MMchat was indeed a Loyalty Lovefest and our SPECIAL guest, Judi Samuels @ChiefLemonhead was our guiding light! Currently with Maritz Canada, Judi has over 10yrs of experience in Marketing, Marketing Communications, Events, Experiential Marketing and Engagement Marketing.
This is only the twelfth #MMchat we’ve held and see #MMchat for more details on MarketerMonday Chat our previous SPECIAL guests, transcripts and our upcoming schedule.
Thanks again to Judi Samuels @ChiefLemonhead and @MaritzCanada loyalty dream team members @ScottJRobinson1 & @RobinsRich as well as all of you AWESOME #MMchat tweeps who joined us and participated for this LOVELY LOYALTY embracing tweetchat!
Check out the full transcript of the chat at http://bit.ly/JudiSamuels and please join us next week as Glen Gilmore, @GlenGilmore arrives on October 25th at 8:00 pm EST to AMAZE us all with his Trendtracker magic! See you all then!
Cheers
Jeff Ashcroft