marketers

73% of CEOs Think Marketers Are Not Effectiveness-focused

I read a fascinating global study on what CEOs think of Marketers, by the Fournaise Marketing Group. Some of the interesting findings for me are:

  • They keep on talking about brand, brand values, brand equity and other similar parameters that their top management has great difficulties linking back to results that really matter: revenue, sales, EBIT or even market valuation (77%)
  • They focus too much on the latest marketing trends such as social media, because they believe they represent the new marketing frontiers – but can rarely demonstrate how these trends will help them generate more business for the company (74%)
  • They are always asking for more money, but can rarely explain how much incremental business this money will generate (72%)
  • They bombard their stakeholders with marketing data that hardly relate to or mean anything for the company’s P&L (70%)




The average tenure of a CMO is still less than two years. largely because of the issues identified above.

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The Ongoing Love Affair With Our Mobile Phones

The results from a very intriguingly-worded survey conducted by TeleNav reveal some very telling facts about Americans and what we’re willing to give up if forced to make a choice between our cell phone and…

To paraphrase the late, great Robert Palmer, “you might as well face it, you’re addicted to… your cell phone.” That’s the only conclusion I can come to after reviewing the findings from the aforementioned survey.

What TeleNav did was pose the following query to respondents:

Are you willing to give up your mobile phone for a week or…

  • Alcohol
  • Chocolate
  • Caffeine
  • Exercise
  • Sex
  • Toothbrush
  • Shoes
  • Computer

Care to guess which one of the above more people willing to give up instead of their phone?

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