Here is a neat way to look at some key aspects of the Marketing Mix… thru the eyes of a party setting. So imagine that you, your friends and a famous athlete are all at a party together and in the same room.
Direct Sales/Marketing takes place when you see a famous athlete at a party. You approach them and say, “I am the best sports agent in the business. You should sign up with me.”
Advertising takes place when you are at a party with a group of friends and you pay your friend money to approach the athlete, point over to you and tell the athlete that “you are the best sports agent in the business.”
Public Relations takes place when you see a famous athlete at a party. You notice the athlete’s needs by opening the door for them, picking up their bag and offering them an appetizer. They thank you and then ask you your name… you tell them and say… “by the way I am the best sports agent in the business.”
Brand Recognition occurs when you are at a party and the famous athlete seeks you out, then comes up to you and says, “we need to talk, I hear you are the best sports agent in the business.”
Where are you in the Marketing Mix of a party? Do you know?
Ryan T. Sauers