CMO was at the 2013 ADMA Global Forum to discuss authenticity, technology, data analytics and creativity with Ted Rubin, McKinsey’s Josh Goff and Wieden and Kennedy’s Husani Oakley.
marketing
Mobile Marketing Remains A Largely Untapped Opportunity For Marketers
Ok, I am ready to come clean. I paraphrased the title of my article directly from a quote I read recently. It was so dead on and spoke directly to how I’ve felt for some time now when it comes to the topic of mobile marketing that I just had to “borrow” it. Why do you think I wrote an article last year entitled Mobile Marketing – The Elephant In The Room For Marketers?
As I wrote then and will write again here, the fact of the matter is that mobile marketing – despite all it’s continued hype and promise has been severely under utilized by marketers of all shapes and sizes.
The aforementioned quote, the one I “borrowed” comes from Jim Yu, CEO and founder of BrightEdge, a global leader in Enterprise SEO. The full quote is “Despite rapid and continuing growth, mobile remains a largely untapped opportunity for marketers.”
I am Currently a Free Agent and Open to Opportunities…
Initially I will be Consulting, Speaking, Writing, etc. More to come soon 
In the words of Collective Bias Co-Founder John Andrews…
What Twinkies Can Teach Marketers About Comebacks And Social Branding
Those who know me well know that in addition to being severely over-caffeinated, I also possess one of the world’s best sweet tooths. So when I heard of the return of the Twinkie, well let me just say a certain Forbes contributor of Polish & Italian descent did a nice happy dance.
Of course, in addition to wanting to fulfill my sugary desires, I was also very intrigued from a marketing, advertising and branding perspective.
This was a big deal, right?
I mean we’re talking about an iconic brand here.
Standout by “Liking” them before they “Like” you. It’s Basic #RonR!
I am confused. Every day brands and marketers are spending millions trying to get you to use, keep using, and share that you love their brands. But why aren’t they doing everything they can, and using some of those millions to do it (probably way less that they are spending on those marketing campaigns), making experiences with their brand remarkable. Opportunities to do this are given to brands each and every day and they simply, turn their heads, rave about their latest and great “campaign’ as if it were a military conquest, and pass up ways to really create customers for life.
I have been meaning to write this post for a while, and then today my friend, and brilliant marketing creative Bryan Kramer founder of PureMatter, mentioned via Facebook a “remarkable” experience he just had with Hertz and it got me fired up again.
Cause Marketing: It’s All About Planning & Relationships ~via @Champions4Kids
Originally posted at Champions for Kids Blog: August 22nd, 2013
Last week when we called out for guest posters on our blog Ted Rubin quickly stood up. He is one of the great Champions for Kids that works at Collective Bias. I was delighted to scheduled his post. He believes in cause marketing and was eager to share his thoughts on the topic.
Cause marketing in the digital age has never been easier (or harder). In one sense, there are a plethora of social platforms that offer a seemingly endless audience. On the other hand, managing campaigns across social can seem like herding cats; there’s so much to do, and so much noise that the process can seem overwhelming.
However, just like any other marketing (digital or otherwise), success always boils down to relationships. Developing relationships with partner businesses… developing relationships with donors… and keeping those relationships going beyond the campaign.
When A Brand Promise Backfires
Like every other marketing-related word or phrase, the term “brand promise” has its fair share of definitions. The one I like best is one that I think captures the essence perfectly for it speaks to the relationship marketing aspect.
It was written by Jean Wilcox, one of the authors of the book AbuLLard’s ABC’s of Branding: “A brand promise is the statement that you make to customers that identifies what they should expect for all interactions with your people, products, services and company. It is often associated with the company name and/or logo.”
Wilcox also believes a brand promise is also the tagline for a given brand – and she’s right.