marketing

MY TOP TEN REALIZED BENEFITS OF TWITTER ~via @Sbarro CMO @SarahMcAloon

Guest post by Sarah McAloon… originally published at Full Impact Marketing

 

 

I’ve been thinking a lot about Twitter recently, both my personal use of it and for the brand I work on @sbarro.  For the last year I’ve been on a Twitter deep-dive and I’d say I’m an intermediate with ~900 followers.

I wanted to write this blog to help other executives realize the opportunities that I have found in Twitter, for themselves and for their brands.  If you know anyone who can benefit from Twitter please feel free to forward.

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Ted Rubin shares, with @newscomauHQ’s @ClaireRPorter, the top 10 things businesses are getting wrong on social media

Using social media to broadcast a campaign or initiative isn’t social media, says Ted Rubin.

BUSINESSES should stop tweeting so much and shut up and listen to what their followers are saying about their brands on social media, according to Ted Rubin, Chief Marketing Officer of social media company Collective Bias.

And he would know. Of all the CMOs in the world, Ted has the most Twitter followers.

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How NASCAR Uses Relationship Marketing

Nascar

I am the first to admit I am not the biggest NASCAR fan – by a long shot. I am however, a huge fan of any brand that uses relationship marketing to better engage with its fans.

Such is the case with NASCAR, who recently re-launched their digital platform. Seeing the need to engage and relate to their very large and impressive list of fans, they entered into an agreement with Livefyre, the leading provider of real-time social software which allows fans to have conversations in real-time across NASCAR.com, whether it be on a PC, tablet or mobile device, to discuss everything NASCAR from the latest in-depth news to live action on the race track.

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Real-Time Marketing: 4 Best Practice Examples of Getting It Right at the Right Time

Amazon, Walgreens, eBay, and Netflix—you know these companies. And if you’ve done business with them, or visited their websites, they know you, too. Not everything, of course—that would be creepy.  But they probably know more than you think; they probably placed you in a category or two; and they probably know you watch spy thrillers on the weekends and order four pairs of shoes for your kids to try on, but that you usually keep just one. Even though it seems invasive on the surface, you’re probably just fine with it. Why? Because they take that knowledge and enhance your experience using real-time marketing—at the right time.

 

The following marketing executives all know how to use real-time data to solve problems, offer support, and make recommendations based on your needs and interests. They have helped their companies establish customer loyalty by engaging in the proper context and allowing customers to feel control over the message, which leads to an emotional attachment with the brand and at the very core—a Return on Relationship.

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Is The Social Media Slumber Finally Over For Big Brands?

Perhaps it is because I am the father of a 13-year old daughter but whenever I hear the word “slumber” I immediately think of the phrase “slumber party” – which then conjures up fun, unless of course you are the host parent of said party.

However, if you’re a big brand, say on the level of a Fortune 500 brand, your “state of inactivity” – AKA your slumber – when it comes to social media, may finally be over. At least it may finally be over for some as that’s the indication one gets from reviewing data from a recent study from the University of Massachusetts Dartmouth Center for Marketing Research.

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Most People are “Lurkers” in Social Media…

HEART-LURKER

 

 

 

 

 

Most people are “lurkers” in social media. They are consuming your content but not responding. You are still building a relationship with these people, and they “do” participate… it is just vicariously via those who do engage and interact.

There are many lurkers, searchers and readers who may never interact, or even post, but still have a great deal of value.

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Why Twitter is My Favorite Social Platform

 

 

Twitter gives you a view into what anyone and everyone is talking about, the ability to easily build a following, and immediacy.

I believe Twitter is a tool that leads to other forms of social sharing. I consider Twitter a place to lay the groundwork where other people pick up things.

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