“With nearly 86 million Americans now shopping on their smartphones, this pronounced shift in consumer behavior is simply too large for retailers to ignore, with the future of their business depending on how well they adapt to the new environment.”
The above quote is from an article I penned back in September titled appropriately enough Mobile Marketing Too Large For Brands To Ignore.
It was said by Mark Donovan, comScore SVP of mobile and I found it so telling I repeated in a column I wrote about a month later Mobile Marketing – The Elephant In The Room For Marketers.