If you haven’t followed the Old Spice phenomenon from this week, you’ve missed out. It’s a great example of a really strong performing viral campaign that harkens back to some of the classics like Subservient Chicken, Shave Everywhere, and Tea Partay.
It started on on television earlier this year with the following Old Spice commercial, “The Man Your Man Could Smell Like” (link for those of you in RSS readers):
(If you’d like to see how this was accomplished, Leo Laporte has a great interview with the agency.)
That commercial, first aired during the Super Bowl in early February, as of this week has garnered over 14 million views. And then the next commercial, “Old Spice: Questions“, went up on YouTube:
Those ads are pretty funny to begin with and were passed around a good deal. But this week, Wieden + Kennedy, creators of the campaign for Procter & Gamble, took it to the next level.