Alone we can do so little; together we can do so much!
Social Marketing is the ultimate in Permission Marketing, and therefore it carries the ultimate marketing danger with it: taking away the permission is totally in the consumers’ control. Brands be(a)ware!
Permission Marketing puts the power in the consumer’s hands, by requiring that the marketers send promotional messages only to consumers who have given marketers permission to do so, whether explicitly (opt-in email list, for example) or implicitly (internet search).
Facebook launched their newest update this week with lots of fanfare. Not ready to comment yet on functionality and changes made, but want to address the apparent glaring invasion of privacy issue with their new Ticker broadcast function and ability of users to Opt out of it.
Since the update, just about every action you make on Facebook is streamed in Ticker form on the upper right portion of other users screens. Haven’t been able to confirm yet if this is only limited to Friends etc or goes beyond this. However to be honest, there is a difference between simply sharing the content you post to broadcasting your every activity streaming in real time.