It’s a whole new year – literally and figuratively.
Social media is quickly changing the way we need to think about our brands and marketing. We can no longer expect to be successful if we just focus our marketing efforts on telling our target market how great our own brand is. What we – the brand – say about ourselves is no longer what matters. It’s what OTHER people say about our brand and their experience of our brand.
Brands have a challenge having effective external conversations with consumers and then truly activating them as Advocates unless they evolve internally into a socially-focused organization.