In September, I ran my second half marathon with my friend, Kyla. As we trained for the race, it became clear that Kyla was a bit faster than me. And, on race day, she decided to run ahead of me about half-way through the race.
Although it was incredibly lonely to run the last seven miles by myself, I knew it was the right thing to do for Kyla, and for me. She had to run her own race, and so did I. And, in the end, we both accomplished personal records.
In life, and in business, it’s way too easy to worry about keeping up with the infamous Jones’. You know the ones…they have the fancy car, the perfect house and the incredibly gorgeous children. In business, the Jones’ are the ones who seem to have endless amounts of success, seemingly without any effort.
Social media has made it so much easier to keep up with the Jones’. Now, we can see people’s social media efforts in full display. We see how the business down the street uses Facebook, Twitter or LinkedIn and we constantly read stories about how businesses are using the latest tool, network or gadget.
Social media is the shiny new toy that everyone wants to play with and it’s very easy to get caught up with what others are doing. We think that every business needs a Facebook page, even when they don’t. We believe every business should use social media, even if it’s not a fit. Although social media is a fantastic tool for business, it isn’t right for everyone. Or at least, it might not be the first weapon in your marketing arsenal.