programmatic advertising

Programmatic Advertising – My Curious Quest Continues

Back in March of this year I penned What Is Programmatic Advertising And Is It The Future? The opening sentence said it all: “I am by nature a very curious person especially when it comes to the world of marketing, advertising and branding.”

I prefaced my column that day because I am indeed a very curious person and in that particular context in that particular article I was referring to “programmatic advertising.”

In the piece I shared a conversation I had with Gurbaksh Chahal who is the Founder, Chairman & CEO of a company called RadiumOne. whose platform“is designed for today’s real-time,programmatic media landscape.” And while I had a great chat with Gurbaksh, my curiosity remained piqued, as it were.

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What Is Programmatic Advertising And Is It The Future?

I am by nature a very curious person especially when it comes to the world of marketing, advertising and branding. Be it the latest mobile technology or the newest social media platform or whatever, I am usually instantly drawn and my curiosity piqued.

So when I heard about “programmatic advertising” I knew I wanted to learn more. As I began to delve into it, I learned of some very interesting statistics related to it and specifically real time bidding (RTB). According to the IDC, “spending on real time-bidded display advertising will accelerate at a 59% compound annual growth rate through 2016, making in the fastest growing segment of digital advertising over the next few years.” 

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