Social media is about social science not technology. As such, its value is not realized in the Likenomics of relationship status nor in the scores individuals earn by engaging in social networks. The value of social media comes down to people, relationships, and the meaningful actions between them. As such, its value is measured through the exchange of social currencies that contribute to one’s capital within each network. Through conversations, what we share, and the content we create, consume and curate, we individually invest in the commerce of information and the relationships that naturally unfold. It is in how these relationships take shape that is both in and out of your control. This is why, in the age of social networking, relevant engagement counts for everything.
psychology
POP psychology of Social Sampling
Recently, I was offered a box of #popchips from a twitter friend of mine who – apparently – was considered a key Toronto influencer according to Klout. At first I actually thought it was a hoax, but much to my surprise I received the box of perfectly “popped” chips and they were, as promised, quite delicious.
Now, I’m not writing this post to describe or define whether or not popchips were a good snack (though they were). No; rather, I’m writing to talk about how the popchips brand easily and smartly tapped into the psychology of status – and it worked!
As I’ve previously mentioned: the psychology of status – a concept originally coined by Herbert Hyman in 1942 – explains that people use groups of reference to determine their rank in status, as well as to determine a point of reference for where they would like to see their status go.