relationships

SDL Innovate 2014: Ted Rubin – Build Greater Intimacy with Clients and Profit from ROR [video]

Build Greater Intimacy with Clients and Profit from ROR

Uploaded on Jun 25, 2014

http://www.sdl.com/innovate-sanfran

If you want to continue to reach your market in this social media age, your communications, public relations, and marketing need to focus on building relationships. Your metrics need to expand beyond ROI (return on investment) to include ROR: Return on relationship, #RonR. ROI is simple dollars and cents. ROR is about people… the value (both perceived and real) that will accrue over time through connection, loyalty, recommendations and sharing.
Discover new ways to build greater intimacy with your target audience, your clients, and consumers–how to “look them in the eyes digitally” and increase trust, loyalty and advocacy.

 

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Make Your Social Connections Count Or They Won’t Be Worth Counting ~via @InsideCXM

 

Whether you’re an individual or part of a brand, when it comes to business, it’s the conversations we have that make the difference, not how many acquaintances we have or the size of our contact list. Let’s say you are an individual who likes to attend networking functions. Does a desk drawer full of business cards do you any good? Nope. You can collect business cards all day long, but unless after meeting you connect on social channels, pick up the phone and call someone, or reach out to connect with them in another way—those cards are just a dust gatherers, nothing more.

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How to Find the ROI in Social

In the world of coordinated creation of social media stories, there’s typically two kinds of success, or ROI, on social campaigns – Cost Mitigation, and Sales Increase. And I believe there is a Return on Relationship (ROR) fostered by all brand relevant content and communication… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents, ROR is the value (both perceived and real) that will accrue over time through loyalty, recommendations and sharing.

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Conversation is the Ultimate Content

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Make your content focused on conversation instead of thinking of yourself as a media business like so many are now preaching. Instead think of your brand as the people who make it up, and change the focus from “Convince & Convert” to “Converse & Convert!” Content creates conversation between you and more importantly amongst others. 

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So Glad I Met the @InfoGraphicTeam

Infographics are a great way to convey information and data visually to a broad audience and make your content easily shareable. As part of an overall branding, marketing and, syndication strategy, infographics are a great tool. The infographic helps to simplify your message through visuals, making it easier to understand, and empowers others to share and interact with the content very often much more so than the blog post itself.

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What is BulletProof Branding? My Forward for @westfallonline’s New Book

POSTED BY  ON APR 25, 2014

What is BulletProof Branding? with @TedRubin

Introducing BulletProof Branding

Here’s the foreword to my new book by none other than Ted Rubin, one of the greatest strategic marketers on the planet. As an expert I really respect, I had to ask Ted to comment on the book – and, of course, he offered his insights as only he can.  The book launches on May 1, 2014, and I wanted to share Ted’s foreword with you.