revolution

The Extraordinary Revolution of Media Choice

In the traditional model, you can only play one program at a time. One radio show or one movie or one show…

Scarcity of spectrum has changed just about every element of our culture. Scarcity of shelf space as well.

There are just a few radio stations in each market, and each station gets precisely one hour to broadcast each hour. Scarcity of spectrum, inflexible consumption (listen now or it’s gone forever).

There are only a hundred or so channels on most cable systems. Each viewer is precious and you can only program one show at a time. So program for the largest audience you can find, because that’s how you get paid. Share of viewership is everything.

Read more

Digital Darwinism: Who’s Next?

This is the first part in a short series to introduce The End of Business as Usual…

Change is inevitable, but it is rarely easy. Among the greatest difficulties associated with change is the ability to even recognize its need at a time when we can actually do something about it. Sometimes, when we finally realize that change is inevitable, the vision  or energy needed to push forward in a new direction is elusive. Or worse, when competitors recognize the need for change before us, we are by default pushed into a precarious position where our next steps become impulsive rather than strategic.

If you follow technology as avidly as I do, we can agree that the volume of emerging technology is both awe-inspiring and overwhelming. As new technology makes its way into into everyday life and workflow, certain devices, applications, and networks disrupt the norm and begin to impact behavior. It is this disruptive technology that over time, influences how people work, communicate, share, or make decisions. The question is at what point does emerging technology or new behavior become disruptive? And more importantly, what systems, processes, and protocol are in place that recognize disruption, assess opportunity, and facilitate the testing of new ideas? The time to answer these questions is now.

Read more

Guy Kawasaki on the Art of Enchantment

Guy Kawasaki is nothing less than enchanting. His vision and experience come to life through an inspired art of storytelling that is, well, inspiring. Guy possesses a truly unique and special talent to captivate your heart, mind, and attention.

I first followed Guy when he was chief evangelist at Apple. He introduced businesses to an entirely new art form marketing through engagement and empowerment. Over the years, I’ve also followed his work in Silicon Valley spanning from Garage.com to Alltop as well as pored over every book he’s written. I’m proud to call Guy Kawasaki a personal friend and I’m excited to share with you the latest episode of Revolution.

Guy stopped by the studio to discuss the release of his new book, Enchantment: The Art of Changing Hearts, Minds, and Actions. It’s a lively discussion that takes us on a journey that focuses on the importance of engagement, enchantment, and delivering “magical experiences.”

Brian Solis

Originally posted on BrianSolis.com

Connect with Brian Solis on Twitter, LinkedIn, Facebook

People and The Power of Hashtags

In these early days of 2011, contrary to the opinions of some, social networking has passed the tipping point. An interesting assertion but how do we know this?

All we can do is look at the evidence of these changes and it is mounting. We review the numerous attempts to impair internet communications and access to social media and start by sharing this quote during the crisis in Egypt.

“Clearly, what’s rattled the government is the major role that social media has played in the protests rocking the country’s cities, including Cairo.

“Facebook, Twitter, YouTube, and even Google Docs have been used in unprecedented ways this time around — both for coordination, and for disseminating news,” Jillian York, Harvard University, Berkman Center for Internet & Society

Our small, medium and large screens are filled with images from around the world starting from the ongoing revolutions in the Middle East and North Africa, first the fall of #Tunisia, then #Egypt and now #Libya where it seems to only be a matter of time.

And not surprisingly, at this time even the protests in Iran and China are starting to heat up again and the governments there are clamping down quickly each time before the protest momentum can build to any significant level.

But interestingly there are also emerging examples here in North America surrounding both labor #wiunions and entertainment #oscars that are also demonstrative of the accelerating impact of social.

Read more

The Relationship Commerce Revolution

We’re hearing more and more about “Relationship Commerce” these days – but how many of us actually understand its implications? I’ve spent years in the midst of the evolution of commerce: As traditional commerce shifted into a digital world, through it’s evolution into Social Commerce, and now as we come upon the brass ring – Relationship Commerce.

There are some guiding principals to Relationship Commerce. None seem drastically different on their own; though they seem radically new when applied to the realm of commerce:

Relationships matter. Discovering something you love is great, learning about it from someone you trust is even better.

Buying from someone you like is way more fun than buying from a BIG-BOX robot.

Shopping can be better.

Relationship Commerce is simple yet novel, it’s buying from people you know and trust.

Read more