Memphis in all the big media headlines this week took our community by surprise reporting the historic flood of 2011 and showing the absolute worst pictures and images of a flood that has impacted just 1% of our City. Now I will say right here that this post is not meant to be insensitve to those who are affected. I am writing this from a public relations perspective and from my own personal observations and experience dealing with media and crisis management. I think we (our whole community) underestimated the power of the national media and their ability to portray things differently than they happened.