Your odds of getting introduced to a CEO on Linkedin increase dramatically when you use the platform correctly. So, in the professional network of more than 150 million, how do you get noticed? Here’s a tip that will improve your LinkedIn profile and make you more visible.
Make the most of your professional headline.
The professional headline is the area that most users just fill in with the title from their business cards. For example, “Vanilla Sales Associate,” or “Lukewarm Account Executive.” What should they really state there? The headline should reflect a person’s full business scope or capabilities; the savvy user goes beyond their title and shows their skill set. This is crucial because the professional headline is often the gatekeeper for someone clicking to find out more about you.