social media

Two New Yorkers Collaborate to be the Voice for Restless Brands

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Anyone who knows me knows I am all about the power of relationships. Every once in a while, something unexpected happens that seems almost too good to be true.

So two months and 53,000 YouTube views ago, I had no idea something this unpredictable would happen….

Over the course of 5 episodes, we’ve:

I am talking about this new collaboration I am super pumped over: The David and Ted Talk Show.

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IBM Delivers Online Merchants New Cognitive Capabilities That Turn Commerce Insights into More Powerful Customer Experiences

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Watson Analytics Allows Brands to Use Everyday Language to Identify Hidden Data Connections and Drive Better Business Performance

IBM (NYSE: IBM) today (Dec 3rd) announced new commerce capabilities that help online merchants easily gain the insights needed to evaluate category and product performance and make quick and effective merchandising decisions. Leveraging cognitive capabilities from Watson Analytics, IBM Commerce Insights allows practitioners to gain a real-time view into customer behavior and market factors that are impacting their business, proactively identify opportunities and roadblocks and take informed actions to increase sales and business performance.

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Twitter and Friendship

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For me Twitter and new friends have gone hand-in-hand from the beginning. And I’m not just talking about gaining followers here—I’m talking about true connection, forming relationships and making things happen. I’ve never “bought” a single Twitter follower for any of my profiles, yet I’ve amassed over 700,000 followers to date (and I’ve been active since Q4 2008). How did I do it? By making a conscious effort to connect, converse, and add value always with an eye to building relationships.

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So what does it take to get the Small Business involved in Social Media?

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Well, extra time (possibly the biggest barrier), money (but really not much) and people. With social media being so time intensive, and best results coming from directly being involved, the barriers to entry get higher as a business gets smaller, but not insurmountable for those willing to put in the time, especially since it can be done at all hours, and some of the most effective times to connect via social media are very early in the morning and very late at night.

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How to Market to Women Using Social Media

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Many women pride themselves on being savvy consumers who can sniff out a poseur brand. Brands need to be the conduit for information to women from other women and from experts, but be wary of star power – celebrities don’t cut it. Marketers that have a woman’s trust have worked to earn it, by making good products, offering relevant advice and engaging those women. All peers have influence to some degree, especially when marketing to women so the more you understand and relate to the community the better off the brand. If you market to women. recognize and benefit from the value women place on authenticity. Women are busy with multiple responsibilities so keep your site’s navigation intuitive and simple, and keep your message clear and concise.

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Wanted… Sensitivity Training on Social Channels ~via @InsideCXM

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We’ve all seen cringe-worthy moments on social, when someone says the exact wrong thing and doesn’t even realize what they’ve done. It happens in debates over hot-button issues, comment threads on brand pages and everywhere in between. Even well-meaning comments can be hurtful when context is ignored.

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What Doesn’t Work for a Social Media Strategy

Not Being Social

You know what doesn’t work for a social media strategy? Not being social. It might sound like common sense, but all too often, being social is overlooked in a social media strategy.  It’s not enough to just start accounts with all the most popular social media tools and community sites, even when you include professionally-designed graphics and a big bold display of your logo and a few text lines about your brilliant mission.  First and foremost, you absolutely must BE SOCIAL!

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