Two days ago. Just two days ago right here in these hallowed halls, as it were, I scribed a column entitled For Brands There’s A Fine Line Between Capitalism And Capitalization – At Least There Should Be.
The article essentially spoke to the fact that some brands will do whatever it takes, regardless of such minor details as ethics and morals, to move their product, whatever said product may be. And that they will go right on doing what they’ve always done which is to essentially use any medium necessary – email, print, direct marketing, TV, radio, mobile and on and on to drive their message home to as many consumers they possibly can.
Seems I forgot to mention one medium: social media.