social media

Social Media And Branding: A One On One With A Harvard Business Professor

April 16, 2014December 20, 2014 by Steve Olenski

As we approach the end of another March Madness — and as a mega sports fan it’s truly one of the most wonderful times of the year, I figured it was appropriate to infuse a hoops-theme in the title of this article, as it were.

And while I’m not sure of my guest’s basketball prowess, if his hoop skills are anything like his knowledge of social media and branding, I may be in trouble if indeed we do ever go one-on-one. His name is Mikołaj Jan Piskorski, his friends call him Misiek and he is a Harvard Business School professor and author of the book A Social Strategy: How We Profit from Social Media.

Categories A ll Posts, SteveOlenskiTags Harvard Business School, Mikołaj Jan Piskorski, responsys, social media, steve olenski

Ted Rubin Interviewing @prjones71 (@MaryKay VP) at Brand Innovators SXSW [video]

April 15, 2014December 20, 2014 by Ted Rubin

Ted Rubin & Paul Jones (Mary Kay Inc) at Brand Innovators Austin

Categories A ll Posts, TedRubinTags #RonR, Brand, return on relationship, social media, Ted Rubin

How to Look People in the Eye Digitally ~designed by @InfoGraphicTeam

April 14, 2014December 20, 2014 by Ted Rubin

Categories A ll Posts, TedRubinTags #RonR, digital, return on relationship, social media

The Shorty Interview with Ted Rubin

April 6, 2014December 20, 2014 by Ted Rubin

How much time do you spend online?

Many hours per day… depending upon whether I am in meetings, speaking or at an event or brand meeting.

How do you imagine Twitter changing?

I don’t imagine, but my use will evolve as necessary w/the platform the same as it has with the changes to Facebook. It’s about the people.

Who do you admire most for his or her use of Twitter?

@ValaAfshar

What’s the funniest celebrity tweet you saw in this past year?

I don’t pay too much attention.

How do you pronounce GIF?

JIF

Why’d you start tweeting?

Because back in 2008 @OzSultan told me I had to be on Twitter and @rhollander, believe it or not walked me through the basics.

Categories A ll Posts, TedRubinTags #RonR, @tedrubin, engagement, return on relationship, social media, twitter

Small Businesses and Large Alike Need to…

April 4, 2014December 20, 2014 by Ted Rubin

Small businesses and large alike need to shut up and listen instead of using social media as an advertising and broadcasting tool.

They are too worried about who has more Twitter followers and about who has more fans on Facebook. They’re worried about who is getting the message out more consistently on those platforms rather than taking the amazing amount of market intelligence available to them by looking at people that are following them and reading what they are writing on their own pages.

Businesses need to spend less time tweeting and posting to Facebook, and more time reading, listening and understanding what it is their customers really want. They can’t expect to use social media only when it is convenient for them and expect customers to remain engaged.

Way too few companies are empowering their employees on social media, seeing it as a threat instead of a benefit. Small business needs to recognize that their best advocates are their employees. Empower your employees and they will power your brand.

Categories A ll Posts, TedRubinTags #RonR, @tedrubin, facebook, listening, social media, twitter

The Inimitable @markwschaefer interviews Ted Rubin [video]

March 7, 2014December 20, 2014 by Ted Rubin

Originally posted at BusinessGrow.com

Ted Rubin has been on the forefront of social media marketing innovation but when I asked him what was his exciting him about the future, he had a very surprising answer. I liked the conversation so much that I knew I needed to record it for all my friends on {grow}! It’s a short interview but Ted talks fast so he covers a lot of ground, including:

– Disconnect between agency pitches and business needs
– The glacial rate of social media change at the enterprise level
– The number one reason social media is not being spread to employees
– The need for a small-town mentality on the web

I’m sure you’ll enjoy this discussion. Let me know what you think in the comment section below!

Categories A ll Posts, TedRubinTags #RonR, innovation, marketing, social media, Ted Rubin

Important Advice for Reaching Out via LinkedIn and Facebook

February 22, 2014December 20, 2014 by Ted Rubin

A little advice for people here using LinkedIn and Facebook, more of a very strong suggestion… stop sending out invites without a personalized note, and best if that note offers a reason you want to connect.

Just saying people… it’s all about building relationships, not just being connected, and the first step of that relationship is the introduction… especially if we have never met!

Categories A ll Posts, TedRubinTags #RonR, @tedrubin, facebook, relationships, social media, Ted Rubin

Should Social Media Outsourcing be Illegal? ~guest post via @BLichtenwalner

February 8, 2014December 20, 2014 by Ted Rubin

Many companies completely outsource social media management. These companies may have good reasons for this decision. Yet, when outsourced, social media communications misrepresent reality. In fact, is it possible that completely outsourcing your social media accounts should be outlawed? Below are a couple issues to consider: