I am the first to admit I am not the biggest NASCAR fan – by a long shot. I am however, a huge fan of any brand that uses relationship marketing to better engage with its fans.
Such is the case with NASCAR, who recently re-launched their digital platform. Seeing the need to engage and relate to their very large and impressive list of fans, they entered into an agreement with Livefyre, the leading provider of real-time social software which allows fans to have conversations in real-time across NASCAR.com, whether it be on a PC, tablet or mobile device, to discuss everything NASCAR from the latest in-depth news to live action on the race track.