I’ve been teaching classes on social media marketing to business professionals for about a year now and I’ve found there’s definitely a group that “gets it” and a group that doesn’t.
The successful ones keep in touch with me long after the class is over and tell me how the social web has dramatically changed their lives through exciting new connections and business opportunities. For others, I can usually tell by the end of the first class that it isn’t going to “take” no matter what I say or do!