More than once in recent weeks I’ve participated in (or overheard out of the corner-of-an-ear) discussions on how time-consuming social media has become, what the payoff might be, and when it might be realized. And I would certainly be surprised if many of you haven’t asked some version of these same questions of yourself or others.
Not only is the issue real; it is legitimate. It isn’t as though any of us has either a shortage of work, or an overabundance of free time on our hands.
Why are we here? What keeps pulling us back? When will the investment pay off? And will we recognize the payoff when it occurs?
Stephanie could have just taken us to the website and read a written report. But this sharp student understood a basic element of connecting with her audience; she drew them in with not one, not two, but six lunch sacks with popcorn samples flavored with different Kernel Seasons products. (Little did she know that one of her professor’s longtime favorite addictions is popcorn.) So, as she regaled us with this entrepreneur’s story, we happily munched on garlic parmesan, kettle corn, ranch, nacho, butter, and white cheddar popcorn. And, being the thoughtful gal that she is, Stephanie also provided us with napkins, handwipes, and a bottle of water.