Originally posted at Collective Bias Blog
by John Andrews
Most of today’s senior business leaders and marketers developed much of their perspective during the dot com boom of the late 90s and early 2000s. It is little wonder then that when approaching social marketing the solution for most folks is rooted in technology. The same with most start-ups that are still pursuing the model of aggregating a huge audience, using “Big Data” to spot patterns of groups and selling ads. People buy more stuff and we get a ridiculous valuation.