@tedrubin

Why I Asked Ted Rubin To Co-Host Realtime Marketing Lab On October 14 ~via @tonia_ries

Realtime Relationships: Why I Asked Ted Rubin To Co-Host Realtime Marketing Lab On October 14

Originally posted at The Realtime Report September 11, 3013

Realtime Marketing is about many things: the right analytics tools to surface and prioritize conversations. A content strategy that lets you curate and manage dynamic streams of content. Connecting with communities that are distributed across many different platforms. Platforms and strategies to engage fans and turn them into brand advocates. An organizational structure that makes it possible for employees (and customers) to collaborate across functional areas to serve customer needs.

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The Voice of the Customer… Are You Listening?

 

 

With all the noise online today, people are tuning out things like advertisements and promotions from brands. When considering a product or service, what’s more important to them are the thoughts and opinions of their friends—especially in social media.  Reviews have become the first go-to resource for most people searching for something online these days, so brands need to pay attention to this trend.

For instance, when you’re looking at books to read on Amazon, don’t you check out the reviews to see what others thought about the book before you hit the “Add to Cart” button? It’s human nature to seek out the opinions of others who have tried something—from the books we read to the music we listen to—and especially big-ticket purchases.

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MY TOP TEN REALIZED BENEFITS OF TWITTER ~via @Sbarro CMO @SarahMcAloon

Guest post by Sarah McAloon… originally published at Full Impact Marketing

 

 

I’ve been thinking a lot about Twitter recently, both my personal use of it and for the brand I work on @sbarro.  For the last year I’ve been on a Twitter deep-dive and I’d say I’m an intermediate with ~900 followers.

I wanted to write this blog to help other executives realize the opportunities that I have found in Twitter, for themselves and for their brands.  If you know anyone who can benefit from Twitter please feel free to forward.

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Ted Rubin shares, with @newscomauHQ’s @ClaireRPorter, the top 10 things businesses are getting wrong on social media

Using social media to broadcast a campaign or initiative isn’t social media, says Ted Rubin.

BUSINESSES should stop tweeting so much and shut up and listen to what their followers are saying about their brands on social media, according to Ted Rubin, Chief Marketing Officer of social media company Collective Bias.

And he would know. Of all the CMOs in the world, Ted has the most Twitter followers.

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