tedrubin
Learning to speak “Human” #H2H
In his new e-book There is No B2B or B2C: It’s Human to Human: #H2H my good friend Bryan Kramer gives some wise advice to brands: “I don’t care what language you speak, who your brand is or what message you’re trying to send, we all need to speak more human.” I love that statement because it so perfectly reminds us that in the midst of all of our increasingly complex digital sophistication, making the human connection is more important than anything else. Because of the power of social to inform and educate consumers, companies need to be a part of the social scape, and that’s means functioning in the world on a human to human scale. They can no longer afford to hide behind a logo. They have to converse with their market and above all, listen.
Don’t Underestimate the Power & Value of Twitter
Don’t forget that although Twitter’s only used by small % of the population, it’s a seeding medium with content that very often finds its way to other mediums via every day users and influencers, a place for real-time news, sentiment analysis, and feedback… and an incredibly viable search engine. #RonR
Cause Marketing: It’s All About Planning & Relationships ~via @Champions4Kids
Originally posted at Champions for Kids Blog: August 22nd, 2013
Last week when we called out for guest posters on our blog Ted Rubin quickly stood up. He is one of the great Champions for Kids that works at Collective Bias. I was delighted to scheduled his post. He believes in cause marketing and was eager to share his thoughts on the topic.
Cause marketing in the digital age has never been easier (or harder). In one sense, there are a plethora of social platforms that offer a seemingly endless audience. On the other hand, managing campaigns across social can seem like herding cats; there’s so much to do, and so much noise that the process can seem overwhelming.
However, just like any other marketing (digital or otherwise), success always boils down to relationships. Developing relationships with partner businesses… developing relationships with donors… and keeping those relationships going beyond the campaign.