television

Must-See Twitter

Once upon a time, we used to watch TV by appointment. Families gathered together around a tiny screens – screens that were even smaller than our current laptop screens – and share the experience of watching a program together. Even earlier than that, families used to sit around their radios and “watch” their favorite comedies, dramas and adventures.

Whether it was the Jack Benny Show on radio or the amazing Thursday night lineup on NBC in the 1990s, for the better part of half a century, we enjoyed entertainment when the broadcasters decided we should. What’s that, you say? You work on Thursday nights? Sorry, but that’s when our show airs.

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What’s Here? Announcing Mass Relevance!

For the last couple years I’ve thought a lot about where user generated and social content are going. It’s valuable, but growing exponentially, more of it is real-time, and there’s a difficult-to-manage fragmention of customer experiences.

I’m excited to announce a company my co-founders and I have formed to go after a big market problem. Today we announced the launch and funding of my new company, Mass Relevance, co-founded with Brian Dainton and Eric Falcao. You can see early coverage at the Statesman, AustinStartup (more full story here) and TechCrunch. I foreshadowed this announcement with a market thesis post I just wrote, and the point that there’s a big content gap in the market.

Chloe Sladden on how Twitter and TV work well together
Also, there was a serendipitously-timed cover story in Fast Company on Twitter and TV that is at the bullseye of what Mass Relevance is doing, specifically serving entertainment and media. And you can see this blog post by Brian on how Twitter (and our product, TweetRiver) can help rescue live TV.

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