The Social CMO

PR and SM According to The Social CMO PR Divas

The Crew here at @TheSocialCMO is a diverse and unique group of individuals. Lately we’ve been looking at some areas of expertise and interest that have garnered significant coverage from our bloggers such as the recent Everything you wanted to know about influence but were afraid to ask pulling together posts on a number of themes surrounding influence including Trust, Relationships, Social Capital and of course… Influence. Now we turn our attention to PR and social media and the divas who make PR magic @TheSocialCMO .

So who are @TheSocialCMO PR Divas? Well the first to join us was Amy @HowellMarketing who’s agreement to contribute to this blog with me was the first step in Lighting the Social Media Fire at The Social CMO and had she declined who knows if we’d even be blogging for you today.

Shortly after this @AnneDGallaher Owner/CEO of the Deeter Gallaher Group LLC, a Pennsylvania marketing/PR firm came on board providing insights and introductions into PR and social media as it is applied in some of the largest and best known brands in the world.

The next of @TheSocialCMO PR Divas to join us was fellow Canadian @DebWeinstein who is an internationally acclaimed PR Pro, President and Co-founder of Strategic Objectives, Canada’s most award-winning PR agency.

ReneeWarrenAnd last but not least an interesting post on How Social Media is Changing Public Relations was also contributed by our very own Renee Warren @Renee_Warren founder of Renee Warren Communications and now Spark Boutik.

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Making the Most of LinkedIn Groups ~ #MMchat with Viveka von Rosen

For our ninth MarketerMonday Chat #MMchat our SPECIAL guest was Viveka von Rosen, The @LinkedInExpert. As CEO of Linked Into Business, Viveka enables business professionals to make personal connections in a professional manner and our topic for the evening was Making the Most of LinkedIn Groups. To get an idea of where Viveka is comng from, check out her first post on @TheSocialCMO Using LinkedIn Groups for Better Relationships and More Business!

This is only the ninth #MMchat we’ve held and see #MMchat for more details on MarketerMonday Chat our previous SPECIAL guests, transcripts and our upcoming schedule.

Thanks again to Viveka as well as all of you AWESOME #MMchat tweeps who joined us and participated in this vivacious and very interactive chat!

Check out the full transcript of the chat at http://bit.ly/VivekavonRosen and please join us next week as Cd Vann, @ThatWoman_Is joins us! Cd is the Founder of unGEEKED Retreats and a member of the @TheSocialCMO Crew and will be joining us October 4th at 8:00 pm EST to discuss Issues Surrounding Brand Authenticity vs Personal Integrity!

Cheers

Jeff Ashcroft

@TheSocialCMO

Crowdsourcing: Future model for big corporations or outcome of socialization?

“No matter who you are, most of the smartest people work for someone else”. – Bill Joy, Cofounder, Sun Microsystems

The word Crowdsourcing was coined by Jeff Howe of Wired Magazine, a portmanteau of the words ‘crowd’ and ‘outsourcing’. It is used to describe the phenomenon using group intelligence to solve problems and complete projects. A darling of Web 2.0, more and more companies are jumping on the crowdsourcing bandwagon, and even federal government agencies have begun to explore it, with the Federal Communications Commission crowdsourcing ideas on how to improve America’s broadband infrastructure.

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