thesocialcmo

Rick Wion first #MarketerMonday Chat Guest!

This evening at 8:00pm eastern marked the launch of the #MarketerMonday Chat utilizing hashtag #MMchat and Rick Wion @rdublife, Director of Social Media for McDonald’s was the first SPECIAL guest on the chat!

Tweetchat was hosted by yours truly @JeffAshcroft aka @TheSocialCMO and our topic was Social Media Alignment. Check out the full transcript of the chat which was lively with many great questions from the 77 people who joined in the chat posting almost 400 tweets! The only thing better than the questions were Rick’s insightful and interesting answers provided from his unique perspective as the Director, Social Media for McDonald’s.

Next Monday August 3rd, @TedRubin of #Opensky will be our second #MarketerMonday Chat SPECIAL guest and Relationship Commerce: Return on Relationship (ROR) will be the topic!

A SPECIAL thank you to Rick Wion for joining us and making this launch a very memorable evening indeed! And thanks to all of you who participated and please feel free to comment below on our inaugural #MarketerMonday Chat!

Cheers

Jeff Ashcroft

@TheSocialCMO

Reaching out to The Social CMO community

As you may have noticed from some recent tweets, The Social CMO Crew are writing a book, entitled surprisingly enough The Social CMO!

But before we embark on this illustrious effort we want to get your opinion and input. More than four hundred thousand of you now follow the various member accounts of The Social CMO Crew and I know most of you have opinions!

The structure for the first part of the book is based upon the LEADS concept which is outlined in the companion post Mastering social media is all about who LEADS!

With this in mind, we have posted the contents for the first The Social CMO book below for you to review and comment on. So please do read them through and add your comments and suggestions below.

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