Don’t get me wrong – social media is great. You can make wonderful connections that way. I know I have.
But, it’s only part of the equation.
The real magic happens when you step away from the computer and transform those online connections to in-person relationships.
I’ve done business with people I’ve met online and have developed a cadre of colleagues and friends through social media connections. But, none of that would have been possible if I hadn’t stepped away from my computer to meet folks in person.
I know this isn’t always easy for folks, especially if you’re new to social media. Trying to determine when it’s appropriate to ask someone for coffee can be scary if you’ve never done it before.