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1. Tell Your Story in Social Media or Someone Else Will
Wall Street brokerage powerhouse, Morgan Stanley, made a bold investment decision: within the year, all of its 17,800 financial advisors will be tweeting on Twitter and connecting on LinkedIn. Bullish on Social Media, its head of U.S. sales, Andy Saperstein, proclaimed:
MSSB is committed to continue leading our competition in innovation. This will be a significant competitive advantage.
So where did Morgan Stanley break this bold announcement? Well, ah, it didn’t….That announcement came in an internal memo that was leaked to the press and whizzed through the corridors of social media until Morgan Stanley finally acknowledged that the memo was genuine. Social media moves in real time. Not having a presence in social media assures that you will be chasing the story rather than telling it.