Let’s face it… customers don’t become influencers in order to champion brands out of the goodness of their hearts, or because of a brilliantly-designed logo or a couple coupons they can download from the internet.
Customers become influencers because something about their experience with a brand influenced them first… and they want to continue that experience.
Influencers don’t want to be told what to do or what to buy, they want to have an experience so amazing that they are compelled to share it with their networks. It can be a product that proves to be everything it was advertised to be PLUS MORE, or impeccable and genuinely friendly customer service, or any other experience that was so out of the ordinary that it influenced the customer to form a solid opinion about the experience and then take action to encourage others toward that same experience.