I met Juan Valdez — yes, the “actual” Juan Valdez — this week (more on that at the end of this post)! The fact that I am genuinely excited about this, and that you likely know who (and what) I’m referencing here says a lot about the success of this brand.
Café de Colombia is a brilliant example of what can happen when relationships are placed in the forefront of all aspects of an industry – from production, to sales and distribution, to marketing, and beyond.
I had the honor of spending time in Colombia as part of my involvement in Social Media Week in Bogotá (#SMWBOG), sponsored by Café de Colombia. My colleague, DJ Edgerton, co-founder & CEO of Digital Innovation Firm Zemoga asked me to speak at the event, and provided this amazing opportunity to visit coffee-grower farms and directly engage with Café de Colombia representatives. This was one of those “MUST write a blog post!!” experiences!