The Social CMO

#mmchat

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#MMchat 19 with Amy @HowellMarketing & @AnneDGallaher
Impact and Value of Social Media in PR Transcript December 6, 2010

 
December 6, 2010
1:01 am TheSocialCMO: Welcome to our nineteenth #MarketerMonday Chat! #MMchat ' I am your moderator @JeffAshcroft aka @TheSocialCMO Thank you for joining us!
1:01 am TheSocialCMO: Tonight I truly am a thorn between two roses as we've arranged a real double trouble barrelled shotgun pair of guests to ROCK #MMchat 4 U!
1:01 am parissab: hello #mmchat
1:01 am loumarpen: Joining #MMchat tonight
1:01 am TheSocialCMO: Almost a year and a half ago, @KentHuffman made the first #MarketerMonday shoutout & every Monday since then there have been 100's #MMchat
1:01 am TCoughlin: @TomMoradpour #mmchat starts in minute
1:01 am piplzchoice: RT @ken_rosen: TOPIC = Impact & Value of Social Media in PR with @AnneDGallaher @HowellMarketing ~ JOIN US #mmchat
1:02 am SMSJOE: @peterfromottawa see you there! Race carefully ;-) #mmchat
1:02 am TheSocialCMO: We're pleased to be part of #MarketerMonday mix with #MMchat allowing all of us to get to know these #MM greats & discuss cool topics!
1:02 am loumarpen: RT @TheSocialCMO: Welcome to our nineteenth #MarketerMonday Chat! #MMchat ' I am your moderator @JeffAshcroft aka @TheSocialCMO Thank you for joining us!
1:02 am TheSocialCMO: To chat, simply use the hashtag #MMchat to be included in #MMchat transcript! You can also follow the chat at http://bit.ly/wthMMchat
1:02 am ckburgess: RT @TheSocialCMO: Almost a year and a half ago, @KentHuffman made the first #MarketerMonday shoutout & every Monday since then there have been 100's #MMchat
1:02 am TheSocialCMO: So every Monday at 8:00pm est we will now have on a SPECIAL guest to discuss a topic relevant to all you Social CMOs out there! #MMchat
1:03 am TheSocialCMO: For our 19th #MMChat I am very pleased to welcome 2 of early members of @TheSocialCMO Crew Amy @HowellMarketing &@AnneDGallaher
1:03 am TheSocialCMO: Our Topic tonight is the, Impact and Value of Social Media in PR and here is a quick tweet Bio for both Amy and Anne !! #MMchat
1:03 am cloudspark: hello to #mmchat, hoping to catch the conversation.
1:03 am TheSocialCMO: Amy is CEO of Howell Marketing Strategies with corporate marketing background and emphasis on PR for over 20 years #MMchat
1:04 am TheSocialCMO: One of the most active #PR folks on Twitter Amy is very supportive of blending new media, social with traditional #MMchat
1:04 am TheSocialCMO: Texas born, Amy is a Memphis entreprenuer/business owner for over 15 years and her key to success is always putting clients first #MMchat
1:04 am AnneDGallaher: So glad to be a part of #MMChat with @HowellMarketing and @TheSocialCMO -- both good friends and PR Colleagues!
1:04 am alysdrake: RT @TheSocialCMO: ONLY 5 mins until Amy @HowellMarketing & @AnneDGallaher join us on #MMchat to talk Impact & Value of Social Media in #PR!
1:04 am TheSocialCMO: @AnneDGallaher is the Founder/CEO of the Deeter Gallaher Group LLC, a marketing/branding/communications firm in Harrisburg, PA. #MMchat
1:04 am SarahLWLee: I'm here and ready to participate! #mmchat
1:04 am TheSocialCMO: Anne desire's to add greatest value by creating meaningful marketing content for traditional and digital channels. #MMchat
1:05 am TheSocialCMO: Last but not least, Anne is an avid collector of clients who value her ADG Group mantra 'Powerful language. Smart marketing.' #MMchat
1:05 am CarlSorvino: What up #mmchat' Hoping to hang around a bit. Hope err'body's well.
1:05 am TheSocialCMO: Please join me in welcoming Amy @HowellMarketing and @AnneDGallaher as our #MarketerMonday Chat SPECIAL guests this evening! #MMchat
1:05 am solete: Hello! RT @SarahLWLee: Im here and ready to participate! #mmchat
1:05 am parissab: RT @TheSocialCMO: Please join me in welcoming Amy @HowellMarketing and @AnneDGallaher as our #MarketerMonday Chat SPECIAL guests this evening! #MMchat
1:05 am southsideadguy: Good evening y'all! #MMchat
1:05 am TheSocialCMO: Tweetchats are meant to be interactive, feel free to tweet your ideas & opinions on Impact and Value of Social Media in PR #MMchat
1:05 am HowellMarketing: #mmchat So happy to be a part of great crew!
1:05 am ckburgess: RT @TheSocialCMO: Last but not least, Anne is an avid collector of clients who value her ADG Group mantra 'Powerful language. Smart marketing.' #MMchat
1:05 am mentormarketing: evening all #mmchat
1:05 am solete: Present and accounted for!! #mmchat
1:05 am heidicohen: Hi! Pls excuse extra tweets 4 next hour or so as I join #mmchat. I'm Heidi & I blog @ http:/HeidiCohen.com
1:06 am SMSJOE: @CarlSorvino @solete hi guys #mmchat
1:06 am SMSJOE: @mentormarketing hello #mmchat
1:06 am AnneDGallaher: Nice to see familiar PR and SM faces tonight @ckburgess @alysdrake ! #mmchat
1:06 am CarlSorvino: @SMSJOE @solete @ckburgess @josepf - Hello friends! #mmchat
1:06 am SMSJOE: evening @heidicohen #mmchat
1:06 am Sue_Anne: I'm Sue Anne and I do PR and other communications related tasks for @Care2 in California. #mmchat
1:07 am HowellMarketing: Waves! '@AnneDGallaher: Nice to see familiar PR and SM faces tonight @ckburgess @alysdrake ! #mmchat
1:07 am mentormarketing: @SMSJOE hi guy #mmchat
1:07 am ckburgess: #MMChat Hi Everyone! @AnneDGallaher @HowellMarketing @SMSJOE @CarlSorvino @heidicohen @solete @TheSocialCMO
1:07 am MediaMeredith: Excited for #MMChat! Tonight discussing PR and social media--two of my favorite things! #NetDE
1:07 am solete: Hello boys! How are we tonight? RT @SMSJOE: @CarlSorvino @solete hi guys #mmchat
1:07 am AnneDGallaher: Big shout out to @Dan_Christ from Harrisburg #mmchat
1:07 am SarahLWLee: @solete Hi nice to see you here as well! #mmchat
1:07 am ckburgess: Anthony almost missed you...Didn't see you in here ;-) RT @SouthsideAdguy: Good evening y'all! #MMchat
1:08 am HowellMarketing: '@solete: Hello boys! How are we tonight? RT @SMSJOE: @CarlSorvino @solete hi guys #mmchat
1:08 am dan_christ: Here to learn from two of the best. TX! RT @annedgallaher: Big shout out to @Dan_Christ from Harrisburg #mmchat
1:08 am southsideadguy: Q- I get asked is who is the bigger winner and if I dare the true custodian of SM? PR or Advertising? Many say SM IS ALL ABOUT PR #MMchat
1:08 am Josepf: RT @ckburgess: Good evening y'all! #MMchat <<-- hi Peeps!
1:08 am samfiorella: Sorry I'm late, do I need a permission slip from principle to enter? #mmchat
1:08 am ken_rosen: Hi all. Started to remem folks @AnneDGallaher @HowellMarketing @SMSJOE @CarlSorvino @heidicohen @solete @TheSocialCMO @ckburgess.. #mmchat
1:08 am MatthewLiberty: Is there a specific topic or wide open? #mmchat
1:08 am solete: Hola!! @ckburgess: #MMChat Hi Everyone! @AnneDGallaher @HowellMarketing @SMSJOE @CarlSorvino @heidicohen @solete @TheSocialCMO #mmchat
1:08 am HowellMarketing: Welcome!;)) '@samfiorella: Sorry I'm late, do I need a permission slip from principle to enter? #mmchat
1:08 am SMSJOE: @heidicohen indeed i am thanks and you? #mmchat
1:09 am TheSocialCMO: OK for our 1st question ladies what impact & value can small businesses generate fm use of Twitter, Facebook, LinkedIn for PR? #MMchat
1:09 am AnneDGallaher: @MatthewLiberty Value and Impact of SM in PR tonight on #MMChat
1:09 am Josepf: RT @HowellMarketing: Welcome!;)) '@samfiorella: Sorry I'm late, do I need a permission slip from principle to enter? #mmchat <<-- get 2...
1:09 am samfiorella: @MatthewLiberty discussing PR and social media- #mmchat
1:09 am blueorbitbrand: Hi everyone #MMchat
1:09 am alanbr82: Hello everyone #mmchat
1:09 am solete: Not sure if u know u profile pic is horizontal ;) @samfiorella: Sorry Im late, do I need a permission slip from principle to enter? #mmchat
1:09 am Virulens: @mentormarketing Not in the group yet. Love to hear about it. #mmchat
1:09 am heidicohen: Here's Forrester research #socialmedia insights 4 tonite's chat http://bit.ly/9Njj8x #MMChat
1:09 am southsideadguy: @HowellMarketing Good to be here with you... You always inspire with your tweets!!! #MMchat
1:09 am SarahLWLee: Welcome @HowellMarketing and @AnneDGallaher ! Looking forward to what you have two have to share :) #mmchat
1:09 am samfiorella: @solete really? :) when I'm sober, it goes right side up. #mmchat
1:10 am MatthewLiberty: @AnneDGallaher Gotcha, thank you Anne!! #mmchat
1:10 am ChristinaGace: I also listen in and get the transcripts for #MMChat and #jourchat- which happen to be the same time as #megasjobhuntchat tonight.
1:10 am HowellMarketing: Q1: great way to increase #seo and tell your own story! #mmchat
1:10 am SMSJOE: RT @solete: Not sure if u know u profile pic is horizontal ;) @samfiorella gives new meaning to 360 cust view #mmchat
1:10 am ryanjz: Thanks for the inv. guys! I am a journalism student and this is me testing the waters, so to speak #mmchat
1:10 am MatthewLiberty: @samfiorella Thanks Sam, cheers! #mmchat
1:10 am heidicohen: @southsideadguy If done well #sm is integrated across entire organization not just marketing or PR #MMChat
1:10 am solete: Hm, still waiting... RT @samfiorella: @solete really? :) when Im sober, it goes right side up. #mmchat
1:10 am parissab: but be careful of the time suck RT @HowellMarketing: Q1: great way to increase #seo and tell your own story! #mmchat
1:10 am CarlSorvino: A1 - you can begin to impact the conversation that may or may not be going on about you #mmchat
1:11 am AnneDGallaher: Great question Jeff. Q1 Start by listening to people in your space and start conversations where your customers are. #mmchat @TheSocialCMO
1:11 am blueorbitbrand: Topic ideas? What's hot in your 'hood? QR is catching on here in Vancouver #MMchat
1:11 am Josepf: RT @heidicohen: @southsideadguy done well #sm is integrated across entire organization not just marketing or PR #MMChat <<-- she's dead on
1:11 am HowellMarketing: Very good pt '@parissab: but be careful of the time suck~@HowellMarketing: Q1: great way to increase #seo and tell your own story! #mmchat
1:11 am mentormarketing: I think small businesses have great stories, and #socialmedia is a vehicle for storytellers. #mmchat
1:11 am TheSocialCMO: How has corporate marketing been impacted by social media such as Twitter,You Tube, Facebook? #MMchat
1:11 am southsideadguy: GOOD ANSWER @heidicohen: @southsideadguy If done well #sm is integrated across entire organization not just marketing or PR #MMChat
1:11 am lauraclick: Stopping by #MMChat for a minute to say hello & hear what @AnneDGallaher & @HowellMarketing have to say about PR & social media. Join in!
1:12 am myagenda: Hi all! RT @solete: Hola!! @ckburgess: #MMChat Hi Everyone! @AnneDGallaher @SMSJOE @CarlSorvino @heidicohen @solete @TheSocialCMO #mmchat
1:12 am AnneDGallaher: @mentormarketing So true! Our clients expect us to tell their stories to the right target audiences. #mmchat
1:12 am heidicohen: @southsideadguy DATA=>27.7% of Senior Mgmt Champion Social Media via @ClickZ http://bit.ly/g2wKXI #MMChat
1:12 am LoisMarketing: @HowellMarketing Looking forward to your insights tonight on #MMChat. Always good to see you!
1:12 am cuferg: Just checking in to say hello...glad to be able to join for a bit. #mmchat
1:12 am loumarpen: agree @AnneDGallaher: Q1 Start by listening to people in your space and start conversations where your customers are. #mmchat @TheSocialCMO
1:12 am heidicohen: @myagenda @ckburgess @solete Hope u r well. #MMChat
1:12 am mnburgess: Hi, looking forward to your insights, Amy and Anne. #MMchat
1:12 am margaretmolloy: RT @AnneDGallaher @mentormarketing So true! Our clients expect us to tell their stories to the right target audiences. #mmchat
1:12 am LoisMarketing: A break from design and writing to chat with the crowd in #MMChat. Hi all!
1:12 am HowellMarketing: Q 2: #sm has been a huge tidal wave in Corp marketing trends~ all eyes & ears on it..lots of buzz #mmchat
1:12 am alanbr82: RT @mentormarketing: I think small businesses have great stories, and #socialmedia is a vehicle for storytellers. #mmchat
1:13 am SMSJOE: @myagenda hi Jeannette nice to see you #mmchat
1:13 am AnneDGallaher: Q2 Corporate marketing includes so many elements of communication/PR now. The professional has to be versed in digital channels. #mmchat
1:13 am MatthewLiberty: @mentormarketing completely agree, #sm is absolutely about stories, humanizing businesses, etc. #mmchat
1:13 am solete: Very well thanks! And you? RT @heidicohen: @myagenda @ckburgess @solete Hope u r well. #mmchat
1:13 am ken_rosen: A1 hidden value for us has been building a body of content we can use in other ways #mmchat
1:13 am HowellMarketing: TY Lois!! '@LoisMarketing: @HowellMarketing Looking forward to your insights tonight on #MMChat. Always good to see you!
1:13 am AnneDGallaher: @lauraclick Hello Laura. #mmchat
1:13 am chrisyates11: Thx 4 this RT @heidicohen: Here's Forrester research #socialmedia insights 4 tonite's chat http://bit.ly/9Njj8x #MMChat
1:13 am heidicohen: @AnneDGallaher Hi Anne. Agree 1st thing any biz must do is listen 2 propsects, customers & public #MMChat
1:13 am blueorbitbrand: @AnneDGallaher Great group of social Mavens here - thanks for #mmchat - I learn a lot.
1:13 am mikulaja: Whew, dropping in on MM chat a bit late, can someone RT Q1 ? #mmchat
1:13 am HowellMarketing: Yes! '@alanbr82: RT @mentormarketing: I think small businesses have great stories, and #socialmedia is a vehicle for storytellers. #mmchat
1:13 am Josepf: RT @HowellMarketing: Q1: #mmchat Have engaged employees who will mention on their own sites...
1:14 am LoisMarketing: @ryanjz Good to see you and meet you -- thanks for the follow! #MMChat
1:14 am TCoughlin: Twitter and FB have been great for our small biz for two reasons - they are free and easy for positioning w/in our local niche. #MMchat
1:14 am AnneDGallaher: @heidicohen It's sometimes hard to tell businesses to hire us to help them listen, but you have to know what the conversations are. #mmchat
1:14 am samfiorella: A1: Blogger outreach for Chef Boyardee, SE0 - specific content guides. In 6 weeks: traffic up 23%, position 15 to 4 on Google #mmchat
1:14 am InfoSara: Thx for sharing! RT @heidicohen: Here's Forrester research #socialmedia insights 4 tonite's chat http://bit.ly/9Njj8x #MMChat
1:14 am CASUDI: A1 #SM allows for you to converse and see what rings peoples bells :-) #MMchat
1:14 am SarahLWLee: @AnneDGallaher That is so true, not online digital but preferably write, design, speak well and so much more! ;) #mmchat
1:14 am CarlSorvino: I think corporae marketing also realized how little impact they have in #sm as well #mmchat
1:14 am myagenda: Actually recommended RT @southsideadguy @heidicohen @southsideadguy If done well #sm is integrated across organization not just mktg #mmchat
1:14 am mnburgess: @annedgallagher, Good work helping Ford to become "America's car" #MMchat
1:14 am heidicohen: @HowellMarketing While #sm shiny bright thing in #PR & #marketing need 2 implement across org #MMChat
1:14 am HowellMarketing: True!! Thx '@Josepf: RT @HowellMarketing: Q1: #mmchat Have engaged employees who will mention on their own sites...
1:14 am AnneDGallaher: Glad to have you here!! RT @blueorbitbrand: @AnneDGallaher Great group of social Mavens here - thanks for #mmchat - I learn a lot. #mmchat
1:14 am ckburgess: RT @southsideadguy: GOOD ANSWER @heidicohen: @southsideadguy If done well #sm is integrated across entire organization not just marketing or PR #MMChat
1:14 am mirmirage: @LoisMarketing Lois you're a multiple woman now #MMChat. '
1:14 am TheSocialCMO: For our third #MMchat question, What has NOT changed in the PR industry since the rise of social media?
1:14 am lauraclick: @AnneDGallaher Hi Anne! Good to chat with you again today! #mmchat
1:14 am MediaMeredith: RT @Josepf: RT @HowellMarketing: Q1: #mmchat Have engaged employees who will mention on their own sites...
1:14 am alanbr82: @annedgallaher The follow up how versed does the corp market/pr have to be in technology? #mmchat
1:15 am ken_rosen: Simple, but key. SM is a megaphone anyone can us..just have to draw eyes RT @TCoughlin: they are free and easy #mmchat
1:15 am TCoughlin: A3: billing rates #MMchat
1:15 am LoisMarketing: @mirmirage LOL! Yes :) #MMChat is "Marketer Monday Chat" -- taking a break from writing my next post for @Formula1Blog :)
1:15 am southsideadguy: @AnneDGallaher: IF YOU'RE NOT versed in digital channels = DEATH!!! Quick and painful! Digital Native isn't a buzzterm #mmchat
1:15 am loumarpen: Yes - making it real RT @MatthewLiberty: @mentormarketing completely agree, #sm is about stories, humanizing businesses, etc. #mmchat
1:15 am myagenda: Good to see you Heidi! it's been a while..RT @heidicohen: @myagenda @ckburgess @solete Hope u r well. #mmchat
1:15 am mattpkelly: @mikulaja Q1: great way to increase #seo and tell your own story! #mmchat
1:15 am ChrisDrinkut: A. 1 Video is a compelling format for storytelling, but again watch out for the time (and resource) suck #mmchat
1:15 am parissab: RT @southsideadguy: @AnneDGallaher: IF YOU'RE NOT versed in digital channels = DEATH!!! Quick and painful! Digital Native isn't a buzzterm #mmchat
1:15 am dan_christ: @annedgallaher And what, why you're listening. Really interested in hearing how strategy ties into all this. @heidicohen #mmchat
1:21 am CarlSorvino: @ellejack - Sure but I have never seen proof that was gotten without hard work ;) #sm #mmchat
1:21 am HowellMarketing: Q 4: gotta use Twitter and all #sm if you are in PR! Viral news! Anyone can break news now #mmchat
1:21 am BSitko: @myagenda @blueorbitbrand @SMSJOE @CarlSorvino HR? I wish...how about C-Level? #mmchat
1:21 am SarahLWLee: RT @HowellMarketing: Q4: PR is 24/7. Twitter= trip wire for PR! <-- Haha! There is always much more work to do! #mmchat
1:21 am heidicohen: @AnneDGallaher @mikulaja Agree there are more channels which work both ways 4 co- positive & negative. Back 2 need 4 monitoring! #MMChat
1:21 am cuferg: RT @CarlSorvino: I think smart PR folks have adapted #sm same way smart creatives, marketers, strategists, etc. Its another tool. #mmchat
1:21 am lauraclick: @mikulaja @TheSocialCMO Yes! Amen. PR is still about story & message, despite the medium. #mmchat
1:21 am southsideadguy: TRUTH: RT @HowellMarketing: Q4: PR is 24/7. Twitter= trip wire for PR! #mmchat
1:21 am LoisMarketing: #MMChat Q4 As a PR advisor I am teaming with more and more HR managers to help them set and communicate SM policies to staff
1:21 am MediaMeredith: @carlsorvino So right! Doing #sm right involves research and constant monitoring to ensure your brand is growing in the right ways #MMChat
1:21 am samfiorella: Killing me. Qs coming faster than I internet can stream. Wow. fast gro 2nite. #mmchat
1:22 am Note_to_CMO: RT @SMSJOE: with SM PR mgr is more of an ambassador and shepherd #mmchat [And mkter. Read @dmscott 's Real Time Mkting+PR?]
1:22 am SMSJOE: RT @myagenda: @blueorbitbrand Having a hard time making HR depts see the benefits of sm @SMSJOE @CarlSorvino < sad but true #mmchat
1:22 am loumarpen: RT @AnneDGallaher: @blueorbitbrand Remind companies that it's best to know what competition is saying and engage instead of ignoring audience input. #mmchat
1:22 am ryanjz: @HowellMarketing anyone can break news but it's up to you to cultivate the reach of your story #mmchat
1:22 am alanbr82: @tcoughlin agreed and should include SEO as well. #mmchat
1:22 am solete: A3: Still have to get messages out, platforms to reach people have changed/talking with people not at. #mmchat
1:22 am mnburgess: RT @lauraclick: Love this. RT @HowellMarketing: PR is 24/7. Twitter = trip wire for PR! #mmchat | TW is "always on"
1:22 am AnneDGallaher: We as PR professionals are expected to do it all now--communicate, engage, market, educate, persuade, sell. Need to grasp basics. #MMchat
1:22 am HowellMarketing: Very true;)) thx ?@ryanjz: @HowellMarketing anyone can break news but it's up to you to cultivate the reach of your story #mmchat
1:22 am blueorbitbrand: RT @lauraclick @HowellMarketing >>24/7 EXACTLY - and ONE trip wire muff lives FOREVER. Think twice before you hit ENTER! #mmchat
1:22 am heidicohen: @HowellMarketing Agree need 2 track all forms of #socialmedia 4 brand, product, co name, comp, senior mgmt 2 be on top of game #MMChat
1:22 am mikulaja: @LauraClick Exactly- format of msg may need to change to fit medium, but it's still about the MESSAGE #mmchat
1:22 am MediaMeredith: RT @HowellMarketing: Q4: PR is 24/7. Twitter= trip wire for PR! #mmchat
1:22 am TheSocialCMO: What are the biggest challenges corporate has when managing crisis communications & how does SM help? Hurt? #MMchat
1:22 am TCoughlin: Smart PR veterans also seem to be able to handle SM crises more calmly - they've been doing this stuff for ages. #MMchat
1:23 am CarlSorvino: Most HR just wants to slap a policy in front of err'body. Makes people shy away from engaging with #sm even more #mmchat
1:23 am SarahLWLee: RT @CarlSorvino: I think smart PR folks have adapted #sm same way smrt creatives, mketers, strtegists etc have. Its another tool. #mmchat
1:23 am SMSJOE: RT @BSitko: @myagenda @blueorbitbrand @SMSJOE @CarlSorvino HR? I wish...how about C-Level?<only small % involved #mmchat
1:23 am ken_rosen: Useful imagery RT @Note_to_CMO: RT @SMSJOE: with SM PR mgr is more of an ambassador and shepherd #mmchat
1:23 am chrisyates11: Make it a team effort RT @heidicohen: done well #sm is integrated across entire organization not just marketing or PR #MMChat
1:23 am heidicohen: @AnneDGallaher #PR function has extended across communications spectrum. #MMChat
1:23 am alanbr82: RT @AnneDGallaher: We as PR professionals are expected to do it all now--communicate, engage, market, educate, persuade, sell. Need to grasp basics. #MMchat
1:23 am Note_to_CMO: @blueorbitbrand But many PR depts moving from "chiseled in stone/release" mentality to "story will morph over next 10 min" #mmchat
1:23 am margaretmolloy: Find #SM to be a good way to stay in touch with prospective clients and keep warm relationships...a gentler CRM #MMChat
1:23 am SMSJOE: @Note_to_CMO thanks i will read it #mmchat
1:23 am mikulaja: @Note_to_CMO WikiLeaks is a great example & Sec. Clinton is on PR damage control! #mmchat
1:23 am solete: RT @HowellMarketing: Q4: PR is 24/7. Twitter= trip wire for PR! #mmchat
1:23 am mentormarketing: social media is re-creating demand for marketing generalists, since specialists in SEO, email, PR all need to know everything... #mmchat
1:23 am loumarpen: True - it is time intensive and one must prioritize RT @HowellMarketing: Q4: PR is 24/7. Twitter= trip wire for PR! #mmchat
1:24 am heidicohen: @HowellMarketing Need 2 be able 2 adapt ur firm #MMChat
1:24 am Note_to_CMO: @SMSJOE Really is worth a read. Good insights on what "PR" means today, ie, Oakley/Chilean miners, etc. #mmchat
1:24 am CarlSorvino: RT @mentormarketing: social media is re-creating demand for marketing generalists, since specialists in SEO, email, PR all need to know everything... #mmchat
1:24 am brandcottage: @TCoughlin u r so right. Big adjustment for PR is shift from outbound to inbound marketing...that, and relinquishing msg control. #MMchat
1:24 am HowellMarketing: Q5: Crisis mgmt means fast to tell story, get facts, be transparent fast! No time to dilly! Gotta be ready, policy, legal, hr #mmchat
1:24 am heidicohen: @HowellMarketing Need 2 be able 2 adapt ur story 2 what's hot #MMChat
1:24 am alanbr82: @dan_christ Exactly content is KING, PR can really help, but should not try to be Atlas & take it all on their shoulders. #mmchat
1:24 am ken_rosen: With so much "flow," will audiences become more forgiving of mistakes? #mmchat
1:24 am MediaMeredith: RT @chrisyates11: Make it a team effort RT @heidicohen: done well #sm is integrated across entire organization not just marketing or PR #MMChat
1:24 am piplzchoice: RT @margaretmolloy: Find #SM to be a good way to stay in touch with prospective clients and keep warm relationships...a gentler CRM #mmchat
1:24 am loumarpen: RT @heidicohen: @southsideadguy @annegallher As columnist I think that a gr8 PR professional is worth their wgt in gold! #MMChat
1:24 am surveyork: RT @mikulaja: @Note_to_CMO WikiLeaks is a great example & Sec. Clinton is on PR damage control! #mmchat
1:24 am ryanjz: @mikulaja @Note_to_CMO I think Sen. Clinton will soon (if not already) realize that even PR has its limits! #mmchat
1:24 am Note_to_CMO: @mikulaja Wikileaks shows impact of a super-empowered individual (and a bad guy, but a super-empowered bad guy). #mmchat
1:25 am blueorbitbrand: If you have a mess on your hands - step up and BE HONEST from second one. Slime it - and you wear it. #mmchat
1:25 am TranqJones: PR is now a multidimensional intrument... beyond story and placement, it should include conversation. #mmchat
1:25 am heidicohen: @TheSocialCMO Biggest crisis mgmt challenge is 2 be able 2 tell what is going 2 grow into a crisis #MMChat
1:25 am keithprivette: @heidicohen @HowellMarketing also track the "sucks" part of that equation #mmchat
1:25 am HowellMarketing: On Crisis PR: can't hide, facts impt, work with reporters, get C-suite on board in advance of crisis. Know it can happen to u #mmchat
1:25 am Note_to_CMO: @ryanjz Where would I start/stop on that one! Agreed. #mmchat
1:25 am SMSJOE: Huge issue is control. Need to focus on internal networks keep folks informed quickly #mmchat
1:25 am DebWeinstein: Hi #MMchat @AnneDGallaher & @HowellMarketing Sorry to be late. Busy doing IRL PR! ;) Glad to see so many friends @CarlSorvino & @jospf etc.
1:25 am mikulaja: @alanbr82 @dan_christ Content is king, but PR helps shape & distribute that content. #mmchat
1:25 am samfiorella: Q5: bloggers react fast to crisis, but not necessarily with facts. First seems to be better than accurate 2day. Need trad PR back. #mmchat
1:25 am ckburgess: RT @AnneDGallaher: We as PR professionals are expected to do it all now--communicate, engage, market, educate, persuade, sell. Need to grasp basics. #MMchat
1:25 am ken_rosen: Big deal for us. If your cust is not online yet, you connect VIA their team RT @SMSJOE: how about C-Level?<only small % involved #mmchat
1:25 am MelissaNeece: RT @AnneDGallaher: We as PR professionals are expected to do it all now--communicate, engage, market, educate, persuade, sell. Need to grasp basics. #MMchat
1:25 am AnneDGallaher: Q5 We are doing PR & biz at the speed of thought now, to borrow from Bill Gates. SM allows for immediate response and iteration. #mmchat
1:25 am CarlSorvino: For corps. crisis mgmnt. sometimes means shutting down the 2 way flow of convo when what you want to do is open it up even more #mmchat
1:25 am ellejack: RT @TranqJones: PR is now a multidimensional intrument... beyond story and placement, it should include conversation. #mmchat
1:26 am AnneDGallaher: @DebWeinstein Now the #MMchat will be on fire ; )))
1:26 am heidicohen: @HowellMarketing @DMScott's new book is gr8 reference 4 crisis mgmt-How do u use situation 2 ur advantage http://bit.ly/bXtVLD #MMChat
1:26 am SarahLWLee: RT @HowellMarketing: Crisis mgmt means fast to tell story, get facts, be transparent fast! No time to dilly! Gotta be ready... #mmchat
1:26 am CarlSorvino: @DebWeinstein @AnneDGallaher @HowellMarketing @jospf - Hey Deb. Nice to see you in 'da flo' #MMchat
1:26 am dan_christ: Less. Much more discriminating consumers, imo RT @ken_rosen: With so much "flow," will audiences become more forgiving of mistakes? #mmchat
1:26 am TheSocialCMO: What's the single most compelling #PR reason for a company to participate in social media? #MMchat
1:26 am ChrisDrinkut: A. 4 Monitoring 'level of influencers' even *authority of link hosts* is increasingly PRs role. #mmchat
1:26 am MediaMeredith: RT @HowellMarketing: On Crisis PR: can't hide, facts impt, work with reporters, get C-suite on board in advance of crisis. Know it can happen to u #mmchat
1:26 am lauraclick: @AnneDGallaher @mikulaja @heidicohen @lauraclick Yes, very true. #mmchat
1:26 am LoisMarketing: RT @HowellMarketing: Q5: Crisis mgmt means fast to tell story, get facts, be transparent fast! Gotta be ready, policy, legal, hr #mmchat
1:26 am heidicohen: @keithprivette True firms must be able 2 distill negative comments & fast! #MMChat
1:26 am brandcottage: @mentormarketing so many mktng specialists have adapted a role in #sm. not just pr folks #mmchat
1:26 am mnburgess: Must precede crisis mgmt w/risk mgmt strategy #MMchat
1:26 am Note_to_CMO: RT @heidicohen: @HowellMarketing @DMScott's new book is gr8 ref 4 crisis mgmt-How 2 use sit 2 ur advantage http://bit.ly/bXtVLD #MMChat
1:26 am loumarpen: In the end it is about relationships - that hasn't changed - just intensified #MMchat
1:26 am ColeChamPR: RT @TheSocialCMO: What's the single most compelling #PR reason for a company to participate in social media? #MMchat
1:26 am AnneDGallaher: Yes! RT @HowellMarketing: Crisis mgmt means fast to tell story, get facts, be transparent fast! No time to dilly! Gotta be ready... #mmchat
1:26 am cuferg: @ken_rosen I think audiences already have become more forgiving. See #Google #Groupon stories last week. #mmchat
1:26 am SMSJOE: RT @mikulaja: @alanbr82 @dan_christ Content is king, but PR helps shape & distribute that content. #mmchat
1:26 am CASUDI: @ken_rosen I think less forgiving as there is so much competition ~ You have to stand out of the crowd ( not w mistakes tho)#MMchat
1:27 am solete: Q5 SM can help because it enables a company to immediately address a crisis. Opportunity to correct mistakes. #mmchat
1:27 am parissab: re compelling: only you can be your best advocate and own your story... unless you have well trained stepford wives #MMchat
1:27 am LoisMarketing: #MMChat Classic case of expect the best, prepare for the worst. Have your policies, plan, key personnel and message ready -- always
1:27 am ken_rosen: That's scaarry RT @CarlSorvino: crisis mgmnt. sometimes means shutting down 2 way flow when what you want to do is open it #mmchat
1:27 am CarlSorvino: +1 RT @SMSJOE: RT @mikulaja: @alanbr82 @dan_christ Content is king, but PR helps shape & distribute that content. #mmchat
1:27 am HowellMarketing: Q6: single reason to use #sm: that's tough! I'd have to say to tell your own story..estab your own 'digital footprint' #mmchat
1:27 am heidicohen: @TheSocialCMO Another challenge 4 crisis mgmt is having strong #socialmedia monitoring in place. Takes time 2 do well #MMChat
1:40 am TheSocialCMO: RT @HowellMarketing: Yep!!! ?@AnneDGallaher: Compelling reason to participate in SM? Build your community before you need to. #mmchat
1:40 am chris_naylor: @tommoradpour How do you convey this to management that only see ROI as revenue? #mmchat
1:40 am MediaMeredith: @tommoradpour Great point! It's about relationship building for your brand and becoming a reliable source #MMChat
1:40 am myagenda: Very true!! RT @MediaMeredith: RT @TomMoradpour: ROI does not always mean "revenue". Reputation and Brand Value are also part of ROI #mmchat
1:40 am MatthewLiberty: @samfiorella Agreed Sam. ROI in many cases is realtionships, not $$ @mnburgess #mmchat
1:41 am HowellMarketing: ROI also stands for 'Risk of Ignorance' #mmchat
1:41 am TomMoradpour: Exactly RT @mikulaja: @TomMoradpour Agreed- brand value/brand awareness is a "return" even if it isn't a dollar. #mmchat
1:41 am chrisyates11: RT @heidicohen: Here are some other #sm metrics via @clickz http://bit.ly/8Yl9l9 #MMChat
1:41 am Area224: Art and Science - #MMchat - easy to say "what's the ROI" and also easy to say it's all about relationships. Balance.
1:41 am heidicohen: @AnneDGallaher @howellmarketing #PR as w/ any biz strategy needs 2 work towards overarching goals. #MMChat
1:41 am thatwoman_is: Very good question. RT @chris_naylor: @tommoradpour How do you convey this to management that only see ROI as revenue? #mmchat
1:41 am SarahLWLee: What would be awesome is to have blended team that combines mktg, PR, sales, customer svc & #sm. Challenging but good concept. #mmchat
1:41 am ken_rosen: +1RT @TheSocialCMO: RT @HowellMarketing: ?@AnneDGallaher: Compelling reason for SM? Build community before you need to. #mmchat
1:41 am MediaMeredith: RT @HowellMarketing: ROI also stands for 'Risk of Ignorance' #mmchat
1:41 am danperezfilms: @chrisyates11 @mikulaja You can dress it up however you like, but return on "engagement" & "Relationship" is ROI #mmchat
1:41 am rap584: RT @MatthewLiberty: ROI is def important but relationships take time to build, but they do result in revenue #mmchat
1:41 am MatthewLiberty: @SMSJOE @TomMoradpour completely agree on roi not always meaning revenue, y is that so hard for most to understand? #mmchat
1:41 am SMSJOE: RT @HowellMarketing: ROI also stands for Risk of Ignorance<- My new favorite thanks #mmchat
1:41 am mnburgess: RT @TomMoradpour: What is the ROI of customer service? How is it calculated? #mmchat | Calls taken, speed to ans, abandon rate.......
1:41 am dan_christ: Yes, thank you. Has taken me a while to see that re #SM strategy. Should've tuned in b4 @ken_rosen @annedgallaher @HowellMarketing #mmchat
1:41 am heidicohen: @DebWeinstein Hi! Gr8 pts.Esp engagement & awareness #MMChat
1:41 am TomMoradpour: What's the ROI of NOT listening? RT @jasonkonopinski: What's the ROI on listening? #mmchat
1:41 am Note_to_CMO: RT @SMSJOE: RT @TomMoradpour: Reputation + Brand Value also part of ROI #mmchat [Recall Aaker rsch: 1% brand equity = 1% corp valuation]
1:41 am samfiorella: @SMSJOE best SoMe ROI line ever via @JasonFalls: SoMeROI? What the ROI on you stapler? #mmchat.
1:42 am thatwoman_is: RT @solete: RT @AnneDGallaher: @kennethkowal If your tweets or blog comments bring media attention and your client is sourced, thats an ROI. #mmchat
1:42 am TCoughlin: Q: What's one core skill a new SM practitioner can learn from a PR pro? Calm headedness? #MMchat
1:42 am MatthewLiberty: Brilliant---> RT @HowellMarketing ROI also stands for 'Risk of Ignorance' #mmchat - #mmchat
1:42 am mikulaja: @TomMoradpour Ppl who emphasize ROI of sm are thinking of sm only as a sales channel, when it can be so much more. #mmchat
1:42 am heidicohen: @CASUDI Hi! Hope u r well. #MMChat
1:42 am AnneDGallaher: @heidicohen Yes. Before using social media, we tie it to expected results. What's your time worth? What's the price of community? #mmchat
1:42 am Note_to_CMO: @TomMoradpour Depends on what you're NOT listening to... sorry, had to say it... #mmchat
1:42 am CASUDI: @jasonkonopinski Relationships but that's not just listening, that's doing something w it ~ like engaging /conversing #MMchat
1:42 am myagenda: Maybe planning on lead conversion instead.RT @chris_naylor: @tommoradpour How do you convey this to management ? #mmchat
1:42 am unmarketing: @TomMoradpour and sometimes more importantly, the value of publicized customer service #mmchat
1:42 am alanbr82: @jasonkonopinski Se should change the term from "listening" 2 "learning" more importantly how do you react to what you learned #mmchat
1:42 am mnburgess: #MMchat 70% of Coke's value is equity is purely fr the BRAND
1:42 am cuferg: RT @samfiorella: @SMSJOE best SoMe ROI line ever via @JasonFalls: SoMeROI? What the ROI on you stapler? #mmchat. #mmchat
1:42 am ken_rosen: Might start with accepted value of Coke's brand..Apple's RT @chris_naylor: @tommoradpour How convey to mgmt-only see ROI=revenue? #mmchat
1:42 am djplb: RT @TomMoradpour: ROI does not always mean "revenue". Reputation and Brand Value are also part of ROI #mmchat
1:42 am MatthewLiberty: RT @mikulaja: @TomMoradpour Ppl who emphasize ROI of sm are thinking of sm only as a sales channel, when it can be so much more. #mmchat
1:42 am mikulaja: If you're using sm for cust serv/cust retention, HR (recruiting), brand building, how do you measure ROI? #mmchat
1:42 am solete: RT @AnneDGallaher: Before using social media, we tie it to expected results. Whats your time worth? Whats the price of community? #mmchat
1:42 am SMSJOE: RT @samfiorella best SoMe ROI line ever via @JasonFalls: SoMeROI? What the ROI on you stapler? #mmchat.<-nice #mmchat
1:43 am samfiorella: yes & relationships then drives sales. RT @MatthewLiberty: @samfiorella Agreed ROI in many cases is realtionships, not $$ @mnburgess #mmchat
1:43 am HowellMarketing: Did u see my last tweet!? Lol ?@TomMoradpour: What's the ROI of NOT listening? RT @jasonkonopinski: What's the ROI on listening? #mmchat
1:43 am AnneDGallaher: Start with a plan. RT @heidicohen: @AnneDGallaher @howellmarketing #PR as w/ any biz strategy needs 2 work towards overarching goals #MMChat
1:43 am heidicohen: @thatwoman_is @chris_naylor @tomMoradpour Need 2 think of ROI broadly. Expense save is improved ROI #MMChat
1:43 am rubymarcom: @jasonkonopinski Anticipating the next necessary moves 2 effectively position your comp where it needs to be 2 respond to cust needs #mmchat
1:43 am TranqJones: How to engage. RT @TCoughlin: Q: What's one core skill a new SM practitioner can learn from a PR pro? Calm headedness? #MMchat
1:43 am ChrisDrinkut: @jasonkonopinski Mega intelligence is at least one part of that... Re: ROI on listening. #mmchat Listen Apply & Learn (big ups)
1:43 am TomMoradpour: I LOVE this RT @HowellMarketing: ROI also stands for 'Risk of Ignorance' #mmchat
1:43 am TheSocialCMO: RT @TomMoradpour: What is the ROI of customer service? How is it calculated? #mmchat
1:43 am CASUDI: @heidicohen doing more listening tonight then engaging ! sometimes that's good :-) #MMchat
1:43 am Note_to_CMO: ROI of SM can often be similar to asking how many goals your goalie scores (or TD's by your safety, for us Americans) #mmchat
1:43 am mnburgess: RT @TomMoradpour: I LOVE this RT @HowellMarketing: ROI also stands for 'Risk of Ignorance' #mmchat
1:43 am ckburgess: RT @TomMoradpour: I LOVE this RT @HowellMarketing: ROI also stands for 'Risk of Ignorance' #mmchat
1:43 am AnneDGallaher: RT @SMSJOE: RT @HowellMarketing: ROI also stands for Risk of Ignorance<- My new favorite thanks #mmchat
1:43 am heidicohen: @TCoughlin Best skill 2 learn from PR is 2 adapt ur firm's story in positive light 2 situation #MMChat
1:43 am loumarpen: @howellmarketing @annedgallaher Shouldn't ROI be more about behavior changes and direction than only amplification? #MMchat
1:44 am katoar: RT @TomMoradpour: I LOVE this RT @HowellMarketing: ROI also stands for 'Risk of Ignorance' #mmchat
1:44 am TomMoradpour: @chris_naylor tough if they do - are they in a commodity business? No vlue of building an iconic, loved, respected brand? #mmchat
1:44 am Note_to_CMO: RT @TomMoradpour: RT @HowellMarketing: ROI also stands for 'Risk of Ignorance' #mmchat [Yeah, wouldn't run that past the CEO tho]
1:44 am CarlSorvino: Wouldn't the ROI be someone talking back? #mmchat
1:44 am MatthewLiberty: @samfiorella relationships drive sales, 1,000% right, that's y SM needs to b given some room/ time to build @mnburgess #mmchat
1:44 am atayraco: RT @HowellMarketing: ROI also stands for 'Risk of Ignorance' #mmchat #in
1:44 am SMSJOE: RT@AnneDGallaher:Start with a plan.RT @heidicohen:@howellmarketing #PR as w/ any biz strategy needs 2 work towards overarching goals #mmchat
1:44 am alanbr82: RT @HowellMarketing: ROI also stands for 'Risk of Ignorance' #mmchat
1:44 am solete: Depends on biz; call centers has lots of measures. RT @TomMoradpour: What is the ROI of customer service? How is it calculated? #mmchat
1:44 am heidicohen: True as Return on Influence =>RT @HowellMarketing:ROI also stands for 'Risk of Ignorance' #mmchat #MMChat
1:44 am derenburger: Like this!! RT @HowellMarketing: ROI also stands for 'Risk of Ignorance' #mmchat
1:44 am heidicohen: @sourcepov Let's chat offline. #MMChat
1:44 am TCoughlin: @TranqJones Yes, definitely an acquired/learned skill. #MMchat
1:45 am jasonkonopinski: @alanbr82 absolutely - obsessing on ROI is dangerous and undermining to #SM efforts #mmchat
1:45 am samfiorella: Luv it. RT @HowellMarketing: ROI also stands for 'Risk of Ignorance' #mmchat
1:45 am danperezfilms: @MatthewLiberty @samfiorella @mnburgess Companies survive on revenues, not relationships, yes? #mmchat
1:45 am heidicohen: @SMSJOE Have 2 remember w/marketing & PR Strategy is tactics towards a goal from Art of War #MMChat
1:45 am TomMoradpour: @MatthewLiberty @smsjoe it's quite obvious to me - but not an excuse to say "can't be measured". #mmchat
1:45 am dan_christ: RT @annedgallaher: Start with a plan. RT @howellmarketing #PR as w/ any biz strategy needs 2 work towards overarching goals #MMChat
1:45 am DebWeinstein: Effective PR tells an honest, fact-based, bullet-proof story based on anticipating negatives @dan_christ @ryanjz @brandcottage #MMchat
1:45 am thatwoman_is: @heidicohen @tomMoradpour @chris_naylor #mmchat re:ROI = visibility + team buy-in /customer satisfaction = $$$
1:45 am AndreW486: RT @HowellMarketing: Did u see my last tweet!? Lol ?@TomMoradpour: What's the ROI of NOT listening? RT @jasonkonopinski: What's the ROI on listening? #mmchat
1:45 am ENTokyoJP: RT @HowellMarketing: Crisis? Media will find you. Get your legal team ready #mmchat
1:46 am TheSocialCMO: RT @AnneDGallaher: For #PR and #social media to retain a seat at the table, need to think in terms of profitability and advancing the business. #mmchat
1:46 am MelissaNeece: Fantastic!-->RT @HowellMarketing: ROI also stands for 'Risk of Ignorance' #mmchat
1:46 am loumarpen: LOL I might borrow that RT @HowellMarketing: ROI also stands for 'Risk of Ignorance' #mmchat
1:46 am MatthewLiberty: @danperezfilms agreed, companies need revenue, which SM WILL lead to if given opportunity @MatthewLiberty @samfiorella @mnburgess #mmchat
1:46 am TomMoradpour: @Note_to_CMO LOL! No I guess you're right ;-). How are you tonight? #mmchat
1:46 am heidicohen: @TomMoradpour: Gr8 pt since customer service often low on corporate ladder. In #sm customer service has 10 min response time! #MMChat
1:46 am samfiorella: @danperezfilms was waiting for u. What took so long? Yes they do. And relationships brings the revenue in today's connected age. #mmchat
1:46 am AnneDGallaher: @loumarpen ROI can be placing an op-ed or putting a #PR crisis out. Changing behavior too. #mmchat
1:46 am rubymarcom: @alanbr82 U react in a way that demonstrates 2 ur cust that u r listening so they keep talk so you keep responding & cust more loyal #mmchat
1:46 am MediaMeredith: You can define ROI however it fits your biz! That's one of the awesome pieces of #sm-you can directly focus on getting what you want #MMChat
1:46 am ken_rosen: BIG pt, if want to get backing RT @TomMoradpour: @MatthewLiberty @smsjoe obvious to me-but not excuse to say "cant be measured" #mmchat
1:46 am Note_to_CMO: @TomMoradpour Much divided attention tonight - how are things over there? #mmchat
1:46 am TranqJones: Put customer ROI before your own ROI and you'll eventually reap benefits. It builds loyalty. #mmchat
1:46 am ChrisDrinkut: Loyalty Measures are a gauge. repeat purchases, etc RT @TomMoradpour What is the ROI of customer service? How is it calculated? #mmchat
1:46 am SMSJOE: RT @TomMoradpour: @MatthewLiberty @smsjoe its quite obvious to me - but not an excuse to say "cant be measured".<- yep challenging #mmchat
1:47 am HowellMarketing: ?@samfiorella: @danperezfilms was waiting for u. What took so long? And relationships brings the revenue in today's connected age. #mmchat
1:47 am CarlSorvino: Saying hello to @danperezfilms @tommoradpour @ken_rosen @tranqjones - nice seeing you in the flo' #mmchat
1:47 am dan_christ: One metric would be retention or reduced churn, imo. RT @TomMoradpour: What is the ROI of customer service? How is it calculated? #mmchat
1:47 am myagenda: RT @MatthewLiberty: @danperezfilms agreed, companies need revenue, which SM WILL lead to if given opportunity @mnburgess #mmchat
1:47 am cindycragg: Yes! RT @cuferg: Love this! RT @TomMoradpour: ROI does not always mean "revenue". Reputation and Brand Value are also part of ROI #mmchat
1:47 am cuferg: Gotta run, will catch the transcript. Sorry to miss the rest of this great chat tonight. #mmchat
1:47 am heidicohen: More gr8 data->On #Twitter, Influence Is More Than Just Numbers http://bit.ly/cFjkr5 #MMChat
1:47 am MatthewLiberty: @ken_rosen SM, often times can b measured, but not always, needs room to grow @TomMoradpour @smsjoe #mmchat
1:47 am stephfierman: A MUST. RT @HowellMarketing @AnneDGallaher Compelling reason to participate in social media? Build your community before you need it #mmchat
1:47 am HowellMarketing: Hey! ?@CarlSorvino: Saying hello to @danperezfilms @tommoradpour @ken_rosen @tranqjones - nice seeing you in the flo' #mmchat
1:47 am TranqJones: @CarlSorvino Jumping in during one of my rare moments to breathe :) #mmchat
1:47 am ken_rosen: u2 Carl! RT @CarlSorvino: Saying hello to @danperezfilms @tommoradpour @ken_rosen @tranqjones - nice seeing you in the flo #mmchat
1:48 am heidicohen: @ChrisDrinkut @TomMorapour Hard 2 track repeat purchase 2 customer service & social media. #MMChat
1:48 am TomMoradpour: @Note_to_CMO That's what I meant :-) there is often a cost associated with lack of action. #mmchat
1:48 am ChrisDrinkut: RT @DebWeinstein: Effective PR tells an honest, fact-based, bullet-proof story based on anticipating negatives @dan_christ @ryanjz @brandcottage #MMchat
1:48 am danperezfilms: @MatthewLiberty @samfiorella @mnburgess It's all the same thing in the end. Companies "engage" to generate revenue... #mmchat
1:48 am ken_rosen: @heidicohen Do you just write/post this gr8 stuff in real time during chats? ;-) #mmchat
1:48 am brandcottage: @DebWeinstein @dan_christ @ryanjz with #sm the crowd will force transparency. The most trusted companies/brands are transparent. #mmchat
1:48 am AnneDGallaher: RT @MelissaNeece: Fantastic!-->RT @HowellMarketing: ROI also stands for 'Risk of Ignorance' #mmchat
1:48 am thatwoman_is: RT @TranqJones: Put customer ROI before your own ROI and you'll eventually reap benefits. It builds loyalty. #mmchat
1:48 am solete: Although ROI is hard to measure you have to have some kind of yardstick, otherwise run risk of not improving what you?re doing. #mmchat
1:48 am heidicohen: @ChrisDrinkut Customer Service needs 2 show improved engagement, less inquiries & cost savings via social media #MMChat
1:48 am Note_to_CMO: @TomMoradpour No question - "speed of activation." Look at Scott Brown's Senate campaign for the "return on SM activation." #mmchat
1:48 am HowellMarketing: Visions without actions are hallucinations #mmchat
1:49 am MatthewLiberty: @danperezfilms engage via SM Dan? or in general? @MatthewLiberty @samfiorella @mnburgess #mmchat
1:49 am chrisyates11: Stapler worth 6 figures when i stapled a contract together :) RT @SMSJOE @JasonFalls: SoMeROI? What ROI on stapler? #mmchat
1:49 am samfiorella: So we're all in agreement! Great. ;) RT @danperezfilms: @MatthewLiberty @samfiorella @mnburgess #mmchat
1:49 am ken_rosen: Inaction still = decision. Hard to teach to some mgrs RT @TomMoradpour: @Note_to_CMOa cost associated with lack of action. #mmchat
1:49 am TomMoradpour: I'll look it up. Exactly the point RT @Note_to_CMO: Recall Aaker rsch: 1% brand equity = 1% corp valuation #mmchat
1:49 am katzpdx: @TomMoradpour Actually it is the I in ROI that is/should be interchangeable. R is a constant Return, be it investment, etc #mmchat
1:49 am heidicohen: @dan_christ Agree. Need 2 use #sm beyond just answer customer service questions. Use blog, video etc 2 answer how to use, etc. #MMChat
1:49 am SMSJOE: RT@TomMoradpour:@Note_to_CMO Thats what I meant :-) there is often a cost associated with lack of action.<true risk of doing nothing #mmchat
1:49 am jasonkonopinski: Or squandered opportunities RT @HowellMarketing: Visions without actions are hallucinations #mmchat
1:49 am TranqJones: You just described our political system ! RT @HowellMarketing: Visions without actions are hallucinations #mmchat
1:49 am Note_to_CMO: @katzpdx You'd hope the R stays "return," wouldn't you? Funny! #mmchat
1:50 am dsgnmom: RT @HowellMarketing: Visions without actions are hallucinations #mmchat
1:50 am heidicohen: @HowellMarketing Agree MUST act in line w/ goals & mgmt. #MMChat
1:50 am TomMoradpour: Zappos :-) RT @unmarketing: @TomMoradpour and sometimes more importantly, the value of publicized customer service #mmchat
1:50 am HowellMarketing: ?@TranqJones: You just described our political system ! RT @HowellMarketing: Visions without actions are hallucinations #mmchat
1:50 am danperezfilms: Me agreeing with Tom? RT @TomMoradpour: ROI does not always mean "revenue". Reputation and Brand Value are also part of ROI #mmchat
1:50 am MediaMeredith: RT @TranqJones: You just described our political system ! RT @HowellMarketing: Visions without actions are hallucinations #mmchat
1:50 am MatthewLiberty: @samfiorella I agree, SM is still so new, & changing EVERYDAY, no difinitive answers, but it does build @danperezfilms @mnburgess #mmchat
1:50 am SarahLWLee: RT @thatwoman_is: @heidicohen @tomMoradpour @chris_naylor #mmchat re:ROI = visibility + team buy-in /customer satisfaction = $$$
1:50 am mikulaja: Love RT @chrisyates11 Stapler worth 6 figures when i stapled a contract together :) #mmchat
1:50 am ken_rosen: &certainly not innovations. Whoops, wrong chat. RT @HowellMarketing: Visions without actions are hallucinations #mmchat
1:50 am loumarpen: As every comms strategy should! RT @heidicohen: @HowellMarketing Agree MUST act in line w/ goals & mgmt. #MMChat
1:51 am Note_to_CMO: @SMSJOE Risk of inaction vs. speed as break even metric for SM. Faster is usually better. #mmchat
1:51 am SMSJOE: @solete i think there is a big difference between measuring and ROI #mmchat
1:51 am TomMoradpour: @ken_rosen I don't like all your examples, but... Yes ;-) #mmchat
1:51 am heidicohen: 8 Ways #socialmedia has transformed #customerservice http://bit.ly/b38pXd #MMChat
1:51 am TomMoradpour: @HowellMarketing yep' #mmchat
1:51 am AnneDGallaher: When you start in SM for #PR, follow those who are in the trenches @ScottMonty @AllanSchoenberg @CBaccus @RoyJWells #mmchat
1:51 am HowellMarketing: Deciding to do nothing is a decision~ a bad one! #mmchat
1:52 am heidicohen: @loumarpen CHallenge w/ #sm is most co rush 2 engage or write blog w/o overarching strategy tied 2 co goals #MMChat
1:52 am TheSocialCMO: Questions and Answers about Relationship Marketing and Relationship Commerce @TedRubin http://bit.ly/QandAonROR #MMchat
1:52 am ken_rosen: Impt example. In SM, sometimes no ROI on "good." High ROI on "best" RT @TomMoradpour: Zappos :-) RT @unmarketing #mmchat
1:52 am CarlSorvino: RT @SMSJOE: @solete - big difference between measuring & ROI #mmchat <--Yes! Continue to measure & tweak to get the most potential ROI
1:52 am HowellMarketing: Ha! Universal appeal? ?@ken_rosen: &certainly not innovations. Whoops, wrong chat. RT Visions without actions are hallucinations #mmchat
1:52 am MediaMeredith: @smsjoe In the end, it's a matter of determining the metrics that matter to your biz. #MMChat
1:52 am loumarpen: Agree RT @heidicohen: @loumarpen CHallenge w/ #sm is most co rush 2 engage or write blog w/o overarching strategy tied 2 co goals #MMChat
1:52 am AnneDGallaher: @SMSJOE Clients want results--however we measure them--it has to make business sense to engage. #mmchat
1:52 am TomMoradpour: @Note_to_CMO on the way to the airport, following on ipad... Hard to keep up! #mmchat
1:52 am HowellMarketing: ?@AnneDGallaher: When you start in SM for #PR, follow those who are in the trenches @ScottMonty @AllanSchoenberg @CBaccus @RoyJWells #mmchat
1:53 am heidicohen: @danperezfilms Hi! How's ur day going? #MMChat
1:53 am Note_to_CMO: @HowellMarketing Doing nothing is sometimes the right move. As the Buddha says, "Dont just do something, sit there!" #mmchat
1:53 am TomMoradpour: @CarlSorvino Hi mate! @danperezfilms @ken_rosen @tranqjones #mmchat
1:53 am SMSJOE: Absolutely> RT @MediaMeredith: @smsjoe In the end, its a matter of determining the metrics that matter to your biz. #mmchat
1:53 am LinkedMedia: RT @AnneDGallaher: If U start in SM for #PR, follow those who are in the trenches @ScottMonty @AllanSchoenberg @CBaccus @RoyJWells #mmchat
1:53 am shawnpoh: Well said~ RT @HowellMarketing: Deciding to do nothing is a decision~ a bad one! #mmchat
1:53 am HowellMarketing: Do NOT drive and tweet! ?@TomMoradpour: @Note_to_CMO on the way to the airport, following on ipad... Hard to keep up! #mmchat
1:53 am wittlake: Test with "what's your ROI". Love it! RT @HowellMarketing: ROI also stands for 'Risk of Ignorance' #mmchat
1:53 am mikulaja: @heidicohen Need strategy & goals, but also must make sure tracking & analytics are config'd to capture actionable data. #mmchat
1:53 am danperezfilms: @TomMoradpour But Reputation & Brand Value need to be established before SM... #mmchat
1:54 am heidicohen: @Note_to_CMO @howellmarketing JetBlue did nothing when Steve Slater exited via chute. Was rt thing #MMChat
1:54 am samfiorella: Speed better than inaction but some 'accuracy' and trad PR/News practice needs to be introduced. RT @Note_to_CMO: @SMSJOE #mmchat
1:54 am mikulaja: @TomMoradpour @Note_to_CMO Tom is a traveling man! ;-) #mmchat
1:54 am chrisyates11: ROI is like friend u always defend. What does it matter? If it works for u than it's your best friend no matter who agrees #mmchat
1:54 am Note_to_CMO: @heidicohen Marty is a smart guy! #mmchat
1:54 am chieflemonhead: @TheSocialCMO Holiday shopping is affecting my ability to participate in #mmchat. (Monday nights are the least (cont) http://tl.gd/7bmmnm
1:54 am AnneDGallaher: Tell your story. Build your community. Create your platform. Give media great content! #mmchat
1:54 am MediaMeredith: RT @mikulaja: @heidicohen Need strategy & goals, but also must make sure tracking & analytics are config'd to capture actionable data. #mmchat
1:54 am HowellMarketing: ?@SMSJOE: @solete i think there is a big difference between measuring and ROI #mmchat
1:54 am skluczny13: RT @heidicohen 8 Ways #socialmedia has transformed #customerservice http://bit.ly/b38pXd #MMChat
1:54 am alanbr82: @rubymarcom exactly, you must learn what your customers, customer really needs. Loyalty circles back to NPS #mmchat
1:54 am HowellMarketing: ?@mikulaja: @heidicohen Need strategy & goals, but also must make sure tracking & analytics are config'd to capture actionable data. #mmchat
1:54 am ryanjz: @DebWeinstein @dan_christ @brandcottage at what point do "perceived negatives" become the narrative? #mmchat
1:54 am B_Jones: RT @annedgallaher: Tell your story. Build your community. Create your platform. Give media great content! #mmchat
1:54 am solete: @SMSJOE I don't understand. You can measure sm mkt success using KPIs that tie to biz objectives... #mmchat
1:54 am TheMediaPress: RT @annedgallaher: Tell your story. Build your community. Create your platform. Give media great content! #mmchat
1:54 am samfiorella: @TomMoradpour Don't Tweet 'n Drive! Arrive Alive. #mmchat
1:54 am SMSJOE: RT @samfiorella: Speed better thn inaction but some accuracy & trad PR/News practice needs to be introduced. RT@Note_to_CMO: @SMSJOE #mmchat
1:54 am jackinessity: time to hit road. Will post possible SF meetup later tonight if I have chance. Love as always! Everyone go have fun over at #mmchat
1:55 am AnneDGallaher: RT @danperezfilms: Me agreeing with Tom? RT @TomMoradpour: ROI does not always mean "revenue". Reputation & Brand Value part of ROI #mmchat
1:55 am mikulaja: @samfiorella Think before you tweet. #mmchat
1:55 am heidicohen: @mikulaja Agree. Metrics must tie 2 ur #socialmedia goals. Remember #sm NOT free=>http://bit.ly/8Yl9l9 #MMChat
1:55 am HowellMarketing: ?@AnneDGallaher: Tell your story. Build your community. Create your platform. Give media great content! #mmchat
1:55 am ryanjz: @brandcottage @DebWeinstein @dan_christ transparency can't be forced, that's the point. #mmchat
1:55 am brandcottage: @Note_to_CMO love it! Doing nothing is sometimes the right move. As the Buddha says, "Dont just do something, sit there!" #mmchat
1:55 am danperezfilms: @HowellMarketing @CarlSorvino @ken_rosen @tranqjones Good evening all :) #mmchat
1:55 am cfocoach: RT @HowellMarketing: ?@AnneDGallaher: Tell your story. Build your community. Create your platform. Give media great content! #mmchat
1:55 am SMSJOE: @jackinessity great to see you have a good evening #mmchat
1:55 am thatwoman_is: RT @wittlake: Test with "what's your ROI". Love it! RT @HowellMarketing: ROI also stands for 'Risk of Ignorance' #mmchat
1:55 am HowellMarketing: That's what I said too;)) lol!! ?@samfiorella: @TomMoradpour Don't Tweet 'n Drive! Arrive Alive. #mmchat
1:55 am samfiorella: Is that a directive to me or add on to discussion? :) RT @mikulaja: @samfiorella Think before you tweet. #mmchat
1:55 am CarlSorvino: RT @Note_to_CMO: Doing nothing is sometimes the right move. As the Buddha says, "Dont just do something, sit there!" #mmchat <--Agree
1:55 am TomMoradpour: @danperezfilms i could not agree more #mmchat #savethisoneforlater
1:55 am chieflemonhead: RT @LinkedMedia: RT @AnneDGallaher: If U start in SM for #PR, follow those who are in the trenches @ScottMonty @AllanSchoenberg @CBaccus @RoyJWells #mmchat
1:56 am SMSJOE: words to live by-->RT @mikulaja: @samfiorella Think before you tweet. #mmchat
1:56 am ken_rosen: Heard cool saying: If u know 80% of facts and are 80% confident of action, go. #mmchat
1:56 am dan_christ: @heidicohen Saved a customer 2day re price, exchng originated from unrelated email blast. Starting listening. Long way to go. ROI+ #mmchat
1:56 am samfiorella: GR8 minds....RT @HowellMarketing: That's what I said too;)) lol!! ?@samfiorella: @TomMoradpour Don't Tweet 'n Drive! Arrive Alive. #mmchat
1:56 am HowellMarketing: Hey Dan!! ?@danperezfilms: @HowellMarketing @CarlSorvino @ken_rosen @tranqjones Good evening all :) #mmchat
1:56 am myagenda: RT @SMSJOE: words to live by-->RT @mikulaja: @samfiorella Think before you tweet. #mmchat
1:56 am ken_rosen: Hiya Dan RT @danperezfilms: @HowellMarketing @CarlSorvino @ken_rosen @tranqjones Good evening all :) #mmchat
1:56 am chieflemonhead: RT @ken_rosen: Heard cool saying: If u know 80% of facts and are 80% confident of action, go. #mmchat
1:56 am HowellMarketing: Very good, always! ?@SMSJOE: words to live by-->RT @mikulaja: @samfiorella Think before you tweet. #mmchat
1:56 am jackinessity: @SMSJOE Thanks! Will read transcript later, you guys have quite the thing going tonight #mmchat ttyl
1:57 am MediaMeredith: @smsjoe I handle #PR at #UDel (Univ of Del) & I've learned that from our prof's there's a million metrics-pick the ones that fit you #MMChat
1:57 am TomMoradpour: LOL! RT @HowellMarketing: That's what I said too;)) lol!! ?@samfiorella: @TomMoradpour Don't Tweet 'n Drive! Arrive Alive. #mmchat
1:57 am AnneDGallaher: People with the best #pr are those who show up in the best places and often--media, events, chats, blogs, op-eds #mmchat
1:57 am solete: @HowellMarketing @SMSJOE You can measure sm mkt success using KPIs that tie to biz objectives.. That's ROI #mmchat
1:57 am chieflemonhead: RT @HowellMarketing: ?@AnneDGallaher: Tell your story. Build your community. Create your platform. Give media great content! #mmchat
1:57 am TheSocialCMO: RT @AnneDGallaher: People with the best #pr are those who show up in the best places and often--media, events, chats, blogs, op-eds #mmchat
1:57 am Note_to_CMO: @TomMoradpour I just assumed you were in the back of The Car with your driver handing the details. #mmchat
1:57 am heidicohen: @dan_christ When determine goals & metrics, make sure 2 include call-2-action that work 4 goal=> http://bit.ly/hxOrJN #MMChat
1:57 am TheSocialCMO: RT @AnneDGallaher: When you start in SM for #PR, follow those who are in the trenches @ScottMonty @AllanSchoenberg @CBaccus @RoyJWells #mmchat
1:57 am samfiorella: Or as part of integrated strategy. RT @danperezfilms: @TomMoradpour But Reputation & Brand Value need to be established before SM... #mmchat
1:57 am CarlSorvino: Thanks for welcomes and RT's - @HowellMarketing @ken_rosen @DebWeinstein @SarahLWLee @parissab #MMchat @MediaMeredith @cuferg
1:58 am chris_naylor: By the way, what is #mmchat? Just stumbled upon it?
1:58 am SMSJOE: @MediaMeredith well said metric de jour #mmchat
1:58 am ken_rosen: Agreed RT @solete: @HowellMarketing @SMSJOE You can measure sm mkt success using KPIs that tie to biz objectives.. Thats ROI #mmchat
1:58 am TomMoradpour: Agree. Only fools wait for 100% RT @ken_rosen: Heard cool saying: If u know 80% of facts and are 80% confident of action, go. #mmchat
1:58 am ChrisDrinkut: RT @HowellMarketing: ?@mikulaja: @heidicohen Need strategy & goals, but also must make sure tracking & analytics are config'd to capture actionable data. #mmchat
1:58 am wittlake: Can't assume 'good', add SM, get ROI. But is baseline 'bad'? RT @ken_rosen: In SM, sometimes no ROI on "good." High ROI on "best" #mmchat
1:58 am MatthewLiberty: @danperezfilms i chat & do biz online & offline, new world, endless possibility @samfiorella @mnburgess #mmchat
1:58 am heidicohen: @dan_christ Challenge w/#sm metrics is #sm happens before sale tracked in purchase funnel or after purchase #MMChat
1:58 am TomMoradpour: @ken_rosen Take a guess on your previous tweet ;-) #mmchat #justkiddin
1:58 am Note_to_CMO: RT @chris_naylor: By the way, what is #mmchat? Just stumbled upon it? [I have no idea but it's really really fast]
1:58 am samfiorella: Both can exist to mutual benefit. RT @danperezfilms: @MatthewLiberty I chat online, I do business offline... @mnburgess #mmchat
1:58 am AnneDGallaher: @GACConsultants You rock ; )))) You were one of my first Twitter friends!! #mmchat
1:58 am samfiorella: RT @MatthewLiberty: @danperezfilms i chat & do biz online & offline, new world, endless possibility @samfiorella @mnburgess #mmchat
1:58 am solete: "Tell your story. Build your community. Create your platform. Give media great content!" via @AnneDGallaher #mmchat
1:58 am mikulaja: Have missed chunks of this b/c I'm making dinner (multitasking!!!), is there going to be a summary/transcript later? #mmchat
1:58 am TranqJones: a bad 1% can nail you-be detail oriented RT @ken_rosen: Heard cool saying: If u know 80% of facts & are 80% confident of action, go. #mmchat
1:59 am HowellMarketing: ?@TheSocialCMO: RT @AnneDGallaher: When you start in SM for #PR, follow those who are in the trenches @ScottMonty @RoyJWells #mmchat
1:59 am danperezfilms: @heidicohen Winding down after a full day video shoot - figured I'd start some trouble on ;) #mmchat
1:59 am jackieyeaney: RT @HowellMarketing: Visions without actions are hallucinations #mmchat
1:59 am AnneDGallaher: Social media puts good PR on steroids. #mmchat
1:59 am thatwoman_is: RT @CarlSorvino: RT @Note_to_CMO: Doing nothing is sometimes the right move. As the Buddha says, "Dont just do something, sit there!" #mmchat <--Agree
1:59 am samfiorella: GR8 thought. RT @ryanjz: @DebWeinstein @dan_christ @brandcottage at what point do "perceived negatives" become the narrative? #mmchat
1:59 am CarlSorvino: Jumping from #mmchat over to to give a Whazzzup to those peeps chillin' there tonight
1:59 am Note_to_CMO: Build your army before you need it. #mmchat [Thanks everybody - got to run!]
1:59 am HowellMarketing: ?@AnneDGallaher: Social media puts good PR on steroids. #mmchat
1:59 am TomMoradpour: RT @AnneDGallaher: Social media puts good PR on steroids. #mmchat
2:00 am heidicohen: @ken_rosen @HowellMarketing@solete Easy 2 say but must incorporate call 2 action 4 ur metrics http://bit.ly/hxOrJN #MMChat
2:00 am danperezfilms: @samfiorella @MatthewLiberty @mnburgess You won't get any argument from me on that... #mmchat
2:00 am SMSJOE: @solete hmmm i see your point there are other metrics thing of it is ROI is a very specific measure term gets misused #mmchat
2:00 am HowellMarketing: Good! ?@Note_to_CMO: Build your army before you need it. #mmchat [Thanks everybody - got to run!]
2:00 am dan_christ: Gr8 point RT @heidicohen: Challenge w/#sm metrics is #sm happens before sale tracked in purchase funnel or after purchase #MMChat
2:00 am TomMoradpour: ?@Note_to_CMO: Build your army before you need it. #mmchat [Thanks everybody - got to run!]? <~ see you n?xt time!
2:00 am samfiorella: @danperezfilms I'm really starting hmm. to like you. #mmchat
2:00 am heidicohen: @ChrisDrinkut @HowellMarketing Agree. 2 get strong #socialmedia monitoring takes time & $. Lots of noise 2 filter out. #MMChat
2:00 am MediaMeredith: RT @HowellMarketing: ?@AnneDGallaher: Social media puts good PR on steroids. #mmchat
2:00 am LeahsGotIt: RT @AnneDGallaher: People with the best #pr are those who show up in the best places and often--media, events, chats, blogs, op-eds #mmchat
2:01 am CarlSorvino: RT @Note_to_CMO: Build your army before you need it. #mmchat [Thanks everybody - got to run!] <--- Ciao brother
2:01 am chrisyates11: Only at red lights RT @HowellMarketing: Do NOT drive and tweet! ?@TomMoradpour: @Note_to_CMO #mmchat
2:01 am jasonkonopinski: 140 characters can be weighty. Snowball effect in building brand reputation and awareness. Sum of parts #mmchat
2:01 am MatthewLiberty: @danperezfilms Cheers to that Dan, nothin to argue n e ways, we r all still learning abt SM @samfiorella @mnburgess #mmchat
2:01 am AnneDGallaher: RT @jasonkonopinski: 140 characters can be weighty. Snowball effect in building brand reputation and awareness. Sum of parts #mmchat
2:01 am HowellMarketing: Ah-hmmm ?@samfiorella: @danperezfilms I'm really starting hmm. to like you. #mmchat
2:01 am ken_rosen: Voice of MyrBrgs P vs J in 140!RT @TranqJones: bad 1% can nail you-be detail oriented vs. If u know 80% of facts & 80% confident, go #mmchat
2:01 am TheSocialCMO: RT @AnneDGallaher: Social media puts good PR on steroids. #mmchat
2:01 am SMSJOE: RT @danperezfilms: @samfiorella @MatthewLiberty @mnburgess You wont get any argument from me on that...<- just made a favorite ;-) #mmchat
2:01 am heidicohen: All #marketing & Communications=> RT @HowellMarketing: @AnneDGallaher: #Socialmedia puts PR on steroids. #mmchat #MMChat
2:02 am samfiorella: cut it out, u know what I mean ;) RT @HowellMarketing: Ah-hmmm ?@samfiorella: @danperezfilms I'm really starting hmm. to like you. #mmchat
2:02 am jasonkonopinski: RT @AnneDGallaher: Social media puts good PR on steroids. #mmchat
2:02 am gacconsultants: RT @AnneDGallaher: Social media puts good PR on steroids. #mmchat
2:02 am AnneDGallaher: Good PR in any channel still needs the basics--good writing, gracious etiquette, good research, good sources. #mmchat
2:02 am danperezfilms: @samfiorella Don't be fooled by the rocks tha I got ;) #mmchat
2:02 am katoar: RT @HowellMarketing: Roi? Quantify? Track web traffic, listen and engage. #mmchat
2:02 am TheSocialCMO: Thanks 4 joining us!?Your participation & feedback was GREAT? An extra SPECIAL thanks to Amy @HowellMarketing & @AnneDGallaher #MMchat
2:02 am heidicohen: @AnneDGallaher @jasonkonopinski 140 characters by angry customers can be very effective if he has following. #MMChat
2:02 am dilatorg: @dan_christ more than retention, repeat business and customer lifetime value, tied to net promoter score, imho. #mmchat
2:02 am samfiorella: RT @danperezfilms: @samfiorella Don't be fooled by the rocks tha I got ;) #mmchat
2:02 am thatwoman_is: RT @HowellMarketing: Ah-hmmm ?@samfiorella: @danperezfilms I'm really starting hmm. to like you. #mmchat
2:02 am TheSocialCMO: Next week 20th #MMchat will b virtual book tour 1st stop 4 Laura Fitton @Pistachio CEO/Founder of @oneforty & co-author Twitter for @Dummies
2:02 am loumarpen: @TheSocialCMO @AnneDGallaher @HowellMarketing Thanks for tonight's great #MMChat
2:03 am TheSocialCMO: Oh and feel free to make suggestions on future SPECIAL guests and topics, just @ msg or DM me @TheSocialCMO #MMchat
2:03 am MediaMeredith: Only when not driving! RT @chrisyates11 Only at red lights RT @HowellMarketing: Do NOT drive and tweet! ?@TomMoradpour: @Note_to_CMO #mmchat
2:03 am TheSocialCMO: The transcript for tonight?s #MMchat will be posted shortly on @TheSocialCMO blog www.thesocialcmo.com/blog #MMchat
2:03 am heidicohen: @AnneDGallaher On #socialmedia u need 2 think of ur mom => be polite & mind ur manners #MMChat
2:03 am HowellMarketing: Thx 4 the fun tonite~ great info& sharing with all! Honored to be part of @TheSocialCMO with @AnneDGallaher <~~ she *rocks* #mmchat
2:03 am danperezfilms: @HowellMarketing Why are you starting trouble? That's my job... #mmchat
2:03 am AnneDGallaher: @TheSocialCMO Love the information on Twitter! Thanks @HowellMarketing and @JeffAshcroft. #mmchat
2:03 am chrisyates11: RT @danperezfilms: @MatthewLiberty I chat online, I do business offline... @samfiorella @mnburgess #mmchat
2:03 am MediaMeredith: RT @AnneDGallaher: Good PR in any channel still needs the basics--good writing, gracious etiquette, good research, good sources. #mmchat
2:03 am TheSocialCMO: Thanks everyone! Have a GREAT night and hope to see you all next week on #MMchat ! =)
2:04 am rubymarcom: Need to build from the ground up, know ur audience, & have fun too #mmchat
2:04 am solete: @SMSJOE Defining KPIs that tie to biz objectives is at least one way to determine ROI. #mmchat
2:04 am TheSocialCMO: And it?s ALL of you the #MMchat tweeps that make #MMchat the special time it is !!
2:04 am HowellMarketing: Thx so much for joining in! ?@loumarpen: @TheSocialCMO @AnneDGallaher @HowellMarketing Thanks for tonight's great #MMChat
2:04 am jasonkonopinski: RT @AnneDGallaher: Good PR in any channel still needs the basics--good writing, gracious etiquette, good research, good sources. #mmchat
2:04 am AnneDGallaher: RT @rubymarcom: Need to build from the ground up, know ur audience, & have fun too #mmchat
2:04 am MediaMeredith: RT @TheSocialCMO: Next week 20th #MMchat will b virtual book tour 1st stop 4 Laura Fitton @Pistachio CEO/Founder of @oneforty & co-author Twitter for @Dummies
2:04 am danperezfilms: @SMSJOE Me not arguing a point don't happen very often - you need to tell them... #mmchat
2:04 am jackieyeaney: RT @AnneDGallaher: Social media puts good PR on steroids. #mmchat
2:04 am TheSocialCMO: Last but not least, please remember that #MMchat makes Monday?s MARVELOUS!! Nite all!!
2:04 am heidicohen: My advice=>If u r angry, walk away from ur computer=> RT @mikulaja: @samfiorella Think before you tweet. #MMChat
2:04 am HowellMarketing: Lol!! Tempting! ?@danperezfilms: @HowellMarketing Why are you starting trouble? That's my job... #mmchat
2:04 am AnneDGallaher: RT @TheSocialCMO: Last but not least, please remember that #MMchat makes Monday?s MARVELOUS!! Nite all!! | Thanks!!
2:05 am thatwoman_is: Thanks Jeff. Always Awesome. RT @TheSocialCMO: Thanks everyone! Have a GREAT night and hope to see you all next week on #MMchat ! =)
2:05 am heidicohen: @danperezfilms Don't worry we don't want 2 spoil ur fun! #MMChat
2:05 am HowellMarketing: ?@MediaMeredith: RT @AnneDGallaher: Good PR in any channel needs basics--good writing, gracious etiquette,research, gd sources. #mmchat
2:05 am TomMoradpour: Thanks everyone for a great #mmchat!
2:05 am praguebooks: RT @TheSocialCMO: The transcript for tonight?s #MMchat will be posted shortly on @TheSocialCMO blog www.thesocialcmo.com/blog #MMchat
2:05 am Renee3: Nice! RT @TheSocialCMO: Next week's #MMchat will be Laura Fitton @Pistachio CEO/Founder of @oneforty & co-author Twitter for @Dummies
2:05 am heidicohen: @Note_to_CMO It's a marketing chat @ 8.00pm NY time. Run by @thesocialcmo. Join us #MMChat
2:05 am dan_christ: @dilatorg Yes. Plus other benefit is what they tell their friends both on #SM and offline. #mmchat
2:05 am SMSJOE: RT @danperezfilms: @SMSJOE Me not arguing a point dont happen very often - you need to tell them...< - I am speechless ;-) #mmchat
2:06 am TheSocialCMO: Oh and for all you diehards out there @AnneDGallaher and Amy @HowellMarketing have agreed to hang around for some apres #MMchat !!
2:06 am mikulaja: Thanks @TheSocialCMO & all #MMChat -ers esp @HowellMarketing @MyAgenda @SMSJOE @samfiorella @MatthewLiberty @cuferg @Note_to_CMO
2:06 am SMSJOE: @solete i hear you it is important #mmchat
2:06 am mikulaja: @samfiorella An add on to the discussion :-) #MMChat
2:06 am wittlake: #SM ROI challenge: cost to engage. High fixed, low variable, doesn't fit ROI model marketing knows. #mmchat
2:07 am samfiorella: @mikulaja had me all paranoid! :) #MMChat
2:07 am AnneDGallaher: @TomMoradpour Thanks for joining us! #mmchat
2:07 am RobinKruk: RT @TheSocialCMO: Next week 20th #MMchat will b virtual book tour 1st stop 4 Laura Fitton @Pistachio CEO/Founder of @oneforty & co-author Twitter for @Dummies
2:07 am ken_rosen: Great fun and crazy pace. Thanks all, esp our hosts TheSocialCMO @AnneDGallaher @HowellMarketing #mmchat
2:07 am HowellMarketing: ?@solete: @SMSJOE Defining KPIs that tie to biz objectives is at least one way to determine ROI. #mmchat
2:07 am SMSJOE: Nice job @HowellMarketing @AnneDGallaher lively and interesting chat thanks #mmchat
2:07 am dilatorg: @dan_christ advantage of #sm: provides trackable #wom. most powerful way to spread the msg, now somewhat quantifiable. #mmchat
2:07 am mikulaja: @MatthewLiberty Following you now via #MMChat Hello!
2:07 am samfiorella: RT @SMSJOE: Nice job @HowellMarketing @AnneDGallaher lively and interesting chat thanks #mmchat
2:07 am jackieyeaney: RT @TheSocialCMO: Last but not least, please remember that #MMchat makes Monday?s MARVELOUS!! Nite all!!
2:07 am heidicohen: @wittlake @ken_rosen Can be difficult 2 dis cern when situation goes from ok 2 bad. #MMChat
2:08 am mikulaja: @Note_to_CMO Following you now via #MMChat. Nice to meet you!
2:08 am HowellMarketing: Ditto Tom! Arrive safely at your destination! ?@AnneDGallaher: @TomMoradpour Thanks for joining us! #mmchat
2:08 am DebWeinstein: When you haven't done a good job prepping/telling your PR story @ryanjz At what point do "perceived negatives" become the narrative? #mmchat
2:08 am SMSJOE: TY RT @mikulaja: Thanks @TheSocialCMO & all #MMChat - @HowellMarketing @MyAge@samfiorella @MatthewLiberty @cuferg @Note_to_CMO #mmchat
2:08 am rhondaserkes: @Renee3 @TheSocialCMO @Pistachio @oneforty @Dummies sorry I missed tonite's but looking forward to next week #mmchat
2:08 am HowellMarketing: Thank you!! You rock! ?@SMSJOE: Nice job @HowellMarketing @AnneDGallaher lively and interesting chat thanks #mmchat
2:09 am mikulaja: @lauraclick Following you now thanks to #MMChat - hello!
2:09 am brandcottage: Thnx for a great #MMchat @ryanjz @HowellMarketing @samfiorella @chieflemonhead @dan_christ @DebWeinstein
2:09 am ken_rosen: Yes,it's like the Klout stuff. Big change RT @dilatorg: @dan_christ advantage of #sm: trackable #wom-somewhat quantifiable #mmchat
2:09 am AnneDGallaher: @ken_rosen @SMSJoe @Dan_Christ @AlanBr82 @GACConsultants @HeidiCohen @solete @rubymarcom @colettecote Thanks for #MMChat input!
2:10 am mikulaja: @BSitko Following you now thanks to #mmchat - nice to meet you!
2:10 am HowellMarketing: Thx Ken!! ?@ken_rosen: Great fun and crazy pace. Thanks all, esp our hosts TheSocialCMO @AnneDGallaher @HowellMarketing #mmchat
2:10 am heidicohen: Big Thank You 2 @AnneGallaher & @HOwellMarketing 4 non-stop #PR influence discussion. Also tip of hat 2 host @TheSocialCMO #MMChat
2:10 am HowellMarketing: #mmchat gratitude~> @AnneDGallaher @ken_rosen @smsjoe @dan_christ @alanbr82 @gacconsultants @heidicohen @solete @rubymarcom @colettecote
2:10 am danperezfilms: RT @thatwoman_is So you're just using @samfiorella to get to me? That ain't right ;) #mmchat
2:11 am samfiorella: I feel used. RT @danperezfilms: RT @thatwoman_is So you're just using @samfiorella to get to me? That ain't right ;) #mmchat
2:11 am HowellMarketing: Gotta go back & make sure I'm following all of you on #mmchat
2:11 am AnneDGallaher: We have redefined the North/South conversation, right @HowellMarketing? Best reason to engage in SM? To meet @HowellMarketing! #MMChat
2:11 am Pistachio: RT @TheSocialCMO: Next week 20th #MMchat will b virtual book tour 1st stop 4 Laura Fitton @Pistachio CEO/Founder of @oneforty & co-author Twitter for @Dummies
2:11 am mikulaja: @samfiorella Just replying to the accuracy / traditional PR practices tweet you sent to #mmchat :-)
2:12 am TheSocialCMO: RT @brandcottage: @DebWeinstein @dan_christ @ryanjz with #sm the crowd will force transparency. The most trusted companies/brands are transparent. #mmchat
2:12 am heidicohen: @chris_naylor #MMChat is every MON @8.00pm NY time. Check @TheSocialCMO
2:12 am AnneDGallaher: Me too. Great ppl in #mmchat. RT @HowellMarketing: Gotta go back & make sure I'm following all of you on #mmchat
2:12 am thatwoman_is: No it ain't. But it worked. Giggle. RT @danperezfilms: RT So you're just using @samfiorella to get to me? That ain't right ;) #mmchat
2:12 am ryanjz: RT @brandcottage: Thnx for a great #MMchat @ryanjz @HowellMarketing @samfiorella @chieflemonhead @dan_christ @DebWeinstein
2:12 am dennis_allen: RT @margaretmolloy: It all begins with a compelling story line, but with #SM cos need to be OK with not scripting the entire narrative. #MMChat
2:12 am Back9Network: RT @margaretmolloy: It all begins with a compelling story line, but with #SM cos need to be OK with not scripting the entire narrative. #MMChat
2:12 am dan_christ: @annedgallaher That was a hoot. TX for the refer and the shout out. Will need to keep this on my radar. #mmchat
2:12 am ThomasJArmitage: RT @AnneDGallaher: Social media puts good PR on steroids. #mmchat
2:12 am DebWeinstein: Hey Jeff @TheSocialCMO Thrilled to see the awesome @Pistachio is joining #mmchat next week. Stroke of brilliance IMHO!
2:13 am AnneDGallaher: RT @DebWeinstein: ROI Msmt? Consumer awareness, engagement, action, Ka'ching at till point. Acceptors become advocates/adorers #MMchat
2:13 am solete: Thxs for great chat 2nite! @ken_rosen @SMSJoe @HeidiCohen Special TY to @HowellMarketing @AnneDGallaher #mmchat
2:13 am ryanjz: @DebWeinstein do you ever feel that calling it a "PR story" projects a fictional alternative to transparency? #mmchat cc
2:13 am HowellMarketing: Yes! IRL ROI ?@AnneDGallaher: We have redefined the N-S conversation, right? Best reason to engage in SM? To meet @HowellMarketing! #MMChat
2:13 am heidicohen: RMark ur calendar 12/13 for Laura Fitton @Pistachio CEO/Founder @oneforty & co-author #Twitter4 @Dummies #MMChat
2:14 am AnneDGallaher: RT @dan_christ: @annedgallaher That was a hoot. TX for the refer and the shout out. Will need to keep this on my radar. #mmchat
2:14 am solete: @cbanksindy Darn! Did i miss #4SqCHAT - I got lured in by the topic of #mmchat tonight. What was the topic tonight?
2:15 am heidicohen: @chris_naylor Hi! Sorry I can't do the time difference bet. NYC & Australia! Welcome (NYC accent included) #MMChat
2:15 am HowellMarketing: ?@DebWeinstein: Hey Jeff @TheSocialCMO Thrilled to see the awesome @Pistachio is joining #mmchat next week. Stroke of brilliance
2:16 am MrShri: @solete I know... we need to have a new app to ping us about all awesome chats now #4SqCHAT #mmchat
2:18 am SarahLWLee: RT @MrShri: @solete we need to have a new app to ping us about all awesome chats now #4SqCHAT #mmchat <- brilliant idea. #4sqchat
2:18 am heidicohen: Appreciate convo w/ shout outs 2 @chrisyates11 @SMSJOe @SarahWLee @ckburgess @solete @josepf @southsideadguy @myagenda @infosara #MMChat
2:18 am rubymarcom: @HowellMarketing @AnneDGallaher Thanks, it was a good chat - look forward to next week...see you online in the meanwhile. #mmchat
2:19 am UrbanRedev: RT @AnneDGallaher: Good PR in any channel still needs the basics--good writing, gracious etiquette, good research, good sources. #mmchat
2:19 am CChapaSolarSA: word RT @AnneDGallaher: Social media puts good PR on steroids. #mmchat
2:19 am solete: Interesting!! Too bad. Hey - didn't i see u at the #mmchat? @SarahLWLee: @solete marketing your brand using Foursquare #4sqchat
2:20 am heidicohen: More thanks 4 Discussion & RTs=>@dan_christ @MssMdubs @audioswhite @mikulaja @socialmediascan @ken_rosen @mediameredith @loumarpen #MMChat
2:20 am solete: +1 RT @MrShri: @solete I know... we need to have a new app to ping us about all awesome chats now #4SqCHAT #mmchat
2:20 am DebWeinstein: Developing key messages that meet goals & objectives is key to speaking with one voice & focus @Back9Network @margaretmolloy #MMchat #goodPR
2:20 am TheSocialCMO: @Pistachio Hey Laura, Looking forward to having you on here to wow the #MMchat faithful next Monday! Cheers! =)
2:21 am samfiorella: True Dat! RT @ken_rosen: Heck, true 4 TV new too RT @samfiorella: Q5: First seems better than accurate #mmchat
2:21 am SarahLWLee: @solete haha, yes I was at #mmchat, great convo over there! #4sqchat
2:21 am JohnMarshall78: I missed #mmchat today...
2:22 am loumarpen: Enjoyed the discussion @heidikcohen @mathewliberty #MMChat